
E-Commerce Potential in B2B: Topic Overview
Digitalisation Is Not a Plug-in
B2B e-commerce is more than just an online shop. To truly elevate their e-commerce game, companies must ask themselves the right questions – questions that enable efficient and future-proof transformation. This white paper equips you with the insights needed to take your e-commerce strategy to the next level.
Driving Strategic Sales Across All Channels
B2B customers today make purchases via a wide range of channels – from online shops and apps to brick-and-mortar stores. This white paper shows you how to seamlessly bring together touchpoints, content and processes through multi-channel strategies – and how to benefit from a digital experience platform.
Comparing Shop Systems – Which One Is Right for You?
Take a look at how leading B2B e-commerce solutions compare, featuring real-world examples from various industries. Get a quick overview of which solution best fits your processes.
Expand Your B2B E-Commerce Expertise! This White Paper Provides Answers to the Following Questions:
- What does a modern B2B e-commerce strategy look like?
- What explains the growth in B2B e-commerce market volume?
- Which factors are crucial to developing a future-proof e-commerce strategy?
- Who are the leading B2B e-commerce software providers?
- Which systems best match your business requirements?
- Which technologies and trends set the agenda for B2B e-commerce moving forward?
- How have other companies successfully implemented digital platforms?
- How can intelligent digitalisation create value across all departments?


E-Commerce Potential in B2B: Facts & Figures
times the size of the global B2C market – that is how large the global B2B market was in 2021.
of total B2B revenue can be attributed to manufacturers.
of medium-sized B2B enterprises have transitioned to e-commerce – an astonishingly low figure considering the enormous untapped growth potential.
More about E-Commerce Software
Frequently Asked Questions
How does B2B e-commerce differ from B2C e-commerce?
B2B e-commerce is often shaped by long-term customer relationships. Products and services tend to be significantly more complex, with tailored pricing structures in place. However, users expect a B2C-like experience, posing serious digitalisation challenges for many companies. This white paper provides important practical insights into B2B best practices.
Why is B2B e-commerce worth it?
With the right e-commerce strategy, you can increase sales, streamline operations and lower costs by automating key services. You can find more details in this white paper.
Who is this white paper suitable for?
This white paper is aimed at decision-makers in sales, marketing, IT and management looking to build or improve their e-commerce presence.
Do you need an online shop for B2B?
Yes, absolutely. Today's expectations go far beyond a digital ordering process. A sophisticated e-commerce portal brings together sales, customer service and marketing, reducing the workload of your team through automated processes and boosting satisfaction among your target audience.
Do you want to learn more? I'm looking forward to hearing from you!
