Usability and Webtracking Analysis
On the web, the competition is only a click away. For this reason, an intuitive and clear user interface is key for an online shop. If the web site does not have optimal search and navigation solutions, and the product search is not successful, the user is quickly frustrated. The consequences: Users leave the page and begin searching at competitor sites. The usability of an online shop is therefore an important success factor.
Web shop usability is ideally also researched with web tracking or web analytics statistics. For this, a correct interpretation of the recorded statistics is important in order to draw the correct conclusions. The analysis method is oriented to the those that do not complete the purchasing process. The order process is visualized in the form of a funnel. The behaviour of the users during individual process steps provides important information and recommendations to improve shop usability.
dotSource supports you during the process of creating a user-optimised internet presence with:
- Usability workshops
- User-customised introductory presentation
- Communication of relevant details relating to weaknesses in the shop and solution strategies
- Usability reviews/Web tracking analysis
- A usability expert reviews your web shop and provides concrete suggestions to increase your conversion rate.
- Usability tests
- Conducted in the usability laboratory together with the Jena polytechnical college
- Application of eye tracking tools
- Working with target groups
If you have questions about usability or web tracking analysis, please contact dotSource directly.
