With Adobe Marketing Cloud, there are six intelligent solutions at your disposal to carry out, measure, and maximise your marketing activities: Analytics, Experience Manager, Social, Targeting, Media Optimiser, and Campaign.
The advantage: The data from these tools is collected in a central location, so that you can see the results of your creative work at a glance, offer your customers personalised cross-channel results, and make faster and well founded decision about your marketing investments.
This makes Adobe Marketing Cloud the ideal tool for marketers to meet the challenges of digital transformation in large international companies.
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- Analytics: Benefit from real time analysis on all online and offline channels for constant monitoring and optimisation of your marketing activities.
- Campaign: Plan and create cross channel personalised campaigns in all phases of the customer journey, thus improving customer satisfaction and binding.
- Experience Manager: create, manage, and optimise digital customer experiences for all your channels
- Media Optimiser: You can raise the ROI for each marketing channel on the basis of prognoses for your search- display- and social media advertisements.
- Social: manage and control your social media contents and activities in various social networks
- Targeting: encourage customer interaction by offering your customers individually tailored experiences on the basis of rule-based or automatized targeting, as well as A/B and multi-variant tests.