Adobe Marketing Cloud provides you with six intelligent solutions to carry out your marketing activities and measure and maximise their impact and success: Analytics, Experience Manager, Social, Targeting, Media Optimiser, and Campaign.
The advantage: the data from these tools is collected and processed in a central location so that you can see the results of your creative work at a glance, offer your customers cross-channel, personalised results, and make quick and well-founded decisions on your marketing investments.
This makes Adobe Marketing Cloud the ideal tool for marketers to meet the challenges of digital transformation in large international companies.
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- Analytics: benefit from real-time analysis on all online and offline channels for constant monitoring and optimisation of your marketing activities.
- Campaign: plan and create cross-channel personalised campaigns in all phases of the customer journey, thus improving customer satisfaction and retention.
- Experience Manager: create, manage, and optimise digital customer experiences for all your channels.
- Media Optimiser: based on forecasts for your search, display and social media advertising, you can increase the ROI for each marketing channel.
- Social: manage and control your social media content and activities in various social networks.
- Targeting: encourage customer interaction by offering your customers individually tailored experiences based on rule-based or automated targeting as well as A/B and multivariate tests.