In order to modernize the brand presence in the online shop and to optimise the shopping experience for a heterogenous target group, Mövenpick Wein entrusted the digital agency dotSource GmbH with the development and realisation of a new design concept.
Jena, 22th of August 2017
Mövenpick Wein is one of the leading importers and suppliers of quality wines in their domestic markets Switzerland and Germany and has always stood for experiencing wine culture. In order to give connoisseurs and lovers more time for consumption, the Mövenpick shop offers the chance to get to know and order exclusive wines from all over the world conveniently and easily online. With the redesign of the platform dotSource did not only create a modern look but first and foremost an inspiring shopping experience and a maximum of user-friendliness.
The particular challenge within the project was the unequal target group to which the new surface should appeal even more: users not accustomed to online content as well as routined online shoppers, indecisive new customers as well as regulars. Clever design solutions such as sticky navigation bars and intelligent filter functions take purposeful users quickly to their favorite product, while the wide range of product presentations and the teaser areas take the undecided user by the hand and provide them with concrete proposals for their purchase in the shop. »We are proud that the high quality of our products is now also reflected by the trendy surface of our online shop. The new design is really fun and corresponds exactly with the needs of our target group. With development and implementation the dotSource team did a really great job, « emphasizes Martin Schwegler, Head of E-Commerce at Mövenpick Wein.
According to current trends, the surface of the shop was executed in a clear and minimalistic design, but in favor of an improved usability extended with purposefully placed, visual elements. Beside line icons and hover animations various quick shopping elements like mini-cart, quick view, anchor navigation and fixated shopping tiles are the key for a pleasant and smooth shopping experience and therefore less canceled purchases. In line with current trends, according to which more and more users are turning to mobile devices for online shopping, special attention in development was paid to a high-performance mobile commerce design. Reduced scrolling efforts and the avoidance of unnecessary loading times additionally ensure an unimpeded shopping experience.
More information about the project and a comprehensive case study can be found here.
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