On the global market, TROX is one of the leading companies in the development, production, and sale of components, devices, and systems for indoor ventilation and air conditioning. With 28 subsidiaries in 27 countries on five continents, 16 production facilities, and further importers and agencies, the company is represented in more than 70 countries.
With around 4,000 employees worldwide, TROX GROUP currently generates an annual turnover of approximately 500 million euros.
For the production of an air conditioning and ventilation system, comprehensive information and consulting are necessary, from the planning up to the implementation stage. TROX approached dotSource with the request to design an online platform which displays the complex business processes of the company online. Regarding these aspects, the previous online shop did not meet the required technical standards. Furthermore, it could not satisfactorily cover customer requirements with its range of functions, which resulted in limited acceptance of the platform among customers.
Based on the requirements of TROX customers, a three-pillar foundation for the future digital strategy was developed together with dotSource:
- an online shop based on commercetools including a product configurator so that individual customer requirements for products can be displayed in digital formt
- a content strategy to provide the target group with useful information on products
- self-services in the form of shipment tracking and spare part information for example
Thanks to comprehensive customer journey mapping and the creation of personas, the functionalities of the new online presence meet the specific customer requirements and thus ensure a high degree of acceptance. Because of the microservice approach, the technical conception of the platform provides the basis for its flexible development.