dotSource - your digital agencydotSource - your digital agency
← back
  • Home
  • ServicesServices
    • ÜbersichtÜbersichtServices
    • Know HowKnow HowDigital Consulting
    • Remote BusinessRemote BusinessRemote Business
    • E-CommerceE-CommerceE-Commerce
    • Starke MarkenStarke MarkenContent Management
    • DatenmanagementDatenmanagementPIM, MDM & DAM
    • Vertrieb und MarketingVertrieb und MarketingCRM, Sales & Service
    • Marketing AutomationMarketing AutomationMarketing Automation
    • Digitale KampagnenDigitale KampagnenDigital Marketing
    • User-Experience-DesignUser-Experience-DesignUX Design & Usability
    • Brand ExperienceBrand ExperienceBrand Experience
    • IT Cloud ServicesIT Cloud ServicesCloud Services
    • Data-Driven BusinessData-Driven BusinessData-Driven Business with BI & AI
    • Plattform-IntegrationPlattform-IntegrationPlatform Integration
  • SolutionsSolutions
    • Solutions
    • SAP
    • Salesforce
    • Adobe
    • commercetools
    • Magento
    • Shopware
    • Intershop
    • Coveo
    • MuleSoft
    • Vigience Overcast
    • FirstSpirit
    • Magnolia
    • TYPO3
    • Contentful
    • Bloomreach
    • Frontastic
    • Contentserv
    • Stibo Systems
    • Akeneo
    • CELUM
    • Zoom
    • Microsoft Teams
    • Tessa
  • IndustriesIndustries
    • ÜbersichtÜbersichtIndustries
    • AgricultureAgricultureAgriculture
    • AutomotiveAutomotiveAutomotive
    • Construction BuildingConstruction BuildingConstruction & Building
    • Consumer GoodsConsumer GoodsConsumer Goods
    • EnergyEnergyEnergy
    • IndustryIndustryIndustry
    • Media, Publishing & PrintingMedia, Publishing & PrintingMedia, Publishing & Printing
    • PharmacyPharmacyPharmacy
    • Trade FairsTrade FairsTrade Fairs
    • RetailRetailRetail
    • WholesaleWholesaleWholesale
    • weitere Branche iconweitere Branche Icon greenOther
  • AgencyAgency
    • ÜbersichtÜbersichtOverview
    • Management und TeamManagement und TeamManagement and Team
    • Vision und MissionVision und MissionVision and Mission
    • EinblickeEinblickeInsights
    • PressePressePress
    • Soziale VerantwortungSoziale VerantwortungSocial Responsibility
    • PartnerPartnerPartners
  • ReferencesReferences
    • ÜbersichtÜbersichtOverview
    • KundenKundenClients
    • Success StoriesSuccess StoriesSuccess Stories
  • Media CentreMedia Centre
    • ÜbersichtÜbersichtÜbersicht Mediathek
    • PublikationenPublikationenPublications
    • Success StoriesSuccess StoriesSuccess Stories
  • Career
  • HandelskraftHandelskraft
    • ÜbersichtÜbersichtOverview Handelskraft Brand
    • Handelskraft TrendbuchHandelskraft TrendbuchTrend Book
    • Handelskraft BlogHandelskraft BlogBlog
    • Handelskraft KonferenzHandelskraft KonferenzConference
  • DE
  • EN

You are here:

  1. Home
  2. Services
  3. Digital Marketing
  4. Strategy

Digital Marketing Strategy

With the help of agile approaches and creative methods, we develop a unique and customer-centric digital marketing strategy together with you so that you can address your target group in the right context, thus ensuring your long-term success.

  • Concept Creation & Planning
  • Analysis
  • Discovery

How We Develop the Right Digital Marketing Strategy Together with You

Discovery

The joint strategy development is based on your requirements and expectations, which we record together with you. We are happy to do this via on-site appointments, phone calls or video conferences. Afterwards, we work together to define overriding objectives of your digital marketing strategy. Moreover, you provide us with insights that we need to prepare a successful digital marketing strategy and to provide our consulting services. We collect all the relevant information – from your company-related knowledge to basic information about your target groups.

In creative workshops, we define personas and customer journeys together – not only to identify your target groups, but also to get a feel for their wishes, problems and needs.

Together we work on:

  • the status quo & requirements
  • personas & customer journeys

Analysis

The previously collected information is now carefully evaluated. Using detailed external and internal analyses, we examine the status quo of the market, competition, target groups and your company (including current processes, resources and systems).

The insights gained from these analyses provide the basis for the subsequent joint formulation of your options and needs for action.

You will benefit from:

  • internal & external analyses resulting in options for action

Concept Creation & Planning

Based on the identified options and needs for action, we define objectives and strategies for digital marketing. These form the basis for an individually tailored and target-group-specific digital marketing mix, resulting in concrete measures for implementation. By analysing and evaluating the effort required and the benefits of the derived measures, we support you in prioritising the individual components of the set of measures.

Furthermore, we assist you in planning the operational implementation while taking into account your resources.

We support you in:

  • determining target-group-specific objectives, strategies and measures
  • planning the operational implementation

Your Advantages with a Well Thought-Out Digital Marketing Strategy Implemented by dotSource

  • Structured approach thanks to successive stages
  • Effective for a long time because the developed measures are based on market influences and the potential of your company
  • Customer-centric because different objectives and strategies can be developed for each target group
  • Cross-departmental acceptance because different interest groups can be involved in different stages of strategy development

Increased Visibility Thanks to Individual Digital Marketing Strategy

  • Find out more about Würth MODYF's successful digital marketing

Download for free here

Some Companies for Which We Have Already Successfully Developed Strategic Concepts

BayWa AG Logo
Peri Logo
Würth MODYF Logo
Netto Logo
Trox Technik
SLV Logo
Fricke
Pluradent
ibc Solar Logo

Our Digital Marketing Mix Services

Search Engine Optimisation

More visitors via Google and Co. through targeted on- and off-page optimisation
 

More visitors via Google and Co.

SEA & Display Advertising

Rapid performance increase by precisely addressing the target group

Rapid performance increase

Content Marketing

Success and returning customers through exciting and informative content
 

Success and returning customers

Social Media Marketing

High reach and a targeted customer approach in the familiar environment of your target group

High reach and a targeted customer approach

E-Mail Marketing

Move away from the shotgun approach by using relevant, automated e-mail marketing
 

Relevant, automated e-mail marketing
 

Product Data Marketing

Higher turnover through the efficient management of product and price search engines
 

Higher turnover 
 

Web Analytics

Increase your success by evaluating user behaviour in depth
 

Evaluate user behaviour in depth
 

Data-Driven Marketing

Efficient digital marketing measures through data-driven decisions

Make data-driven decisions

Jessica Kopyto

Want to learn more? I'm looking forward to your questions!

Jessica Kopyto

Account Executive

Digital Business

+49 3641 519 8168

j.kopyto@dotsource.de

  1. Digital Marketing Strategy
  2. How We Develop the Right Digital Marketing Strategy Together with You
  3. Your Advantages with a Well Thought-Out Digital Marketing Strategy Implemented by dotSource
  4. Increased Visibility Thanks to Individual Digital Marketing Strategy
  5. Some Companies for Which We Have Already Successfully Developed Strategic Concepts
  6. Our Digital Marketing Mix Services
  7. Contact
  8. Würth MODYF Success Story
bevh Business Partner greybevh Business Partner color
Logo BVDW Trusted AgencyLogo BVDW Trusted Agency
commercetools Partner Logo greycommercetools Partner Logo color
Contentserv Logo greycontentserv Logo
e-Spirit Logo greye-Spirit Logo
Google Partner Logo greyGoogle Partner Logo
IBM Business Partner Logo greyIBM Business Partner Logo
K5 Liga Logo greyK5 Liga Logo color
Magento Logo greyMagento Logo color
Salesforce LogoSalesforce Logo
SAP Hybris grey LogoSAP Hybris blue Logo
shopware Logo greyShopware Logo
Adobe PartnerAdobe Partner
Stibo Systems Logo greyStibo Systems Logo
Typo 3 Logo greyTypo 3 Logo
Magnolia LogoMagnolia Logo
Akeneo LogoAkeneo Logo

More Information

  • System Selection
  • E-Commerce Consulting & Strategy
  • User Experience Design
  • Magento
  • Intershop
  • SAP Hybris Commerce
  • Salesforce Commerce Cloud
  • Salesforce CRM​​​
  • Google AdWords
  • Online Shop Search Engine Optimisation
  • Newsletter & E-Mail Marketing
  • Conversion Optimisation
  • Product Information Management (PIM)
  • Content Management
  • Customer Relationship Management (CRM)
  • E-Commerce Training

More from dotSource

  • Partners
  • Digital Business School
  • Labs
  • Handelskraft

Locations

Head Office Jena

Goethestraße 1

07743 Jena, Germany

T +49 3641 797 9000

F +49 3641 797 9099

office-jena(at)dotsource.com

Office Berlin

Hardenbergstraße 9

10623 Berlin, Germany

T +49 30 220 122 360

office-berlin(at)dotsource.com

Office Leipzig

Hainstraße 1-3

04109 Leipzig, Germany

T +49 3641 9919 1000

office-leipzig(at)dotsource.com

Office Dresden

Theresienstraße 18

01097 Dresden, Germany

T +49 351 7999 9000

office-dresden(at)dotsource.com

Office Stuttgart

Feuerseeplatz 14

70176Stuttgart, Germany

T +49 711 252769 50

office-stuttgart(at)dotsource.com

Contact Form

© 2021 dotSource GmbH - Digital Success right from the start

Follow Us

  • Subscribe to our YouTube Channel
  • Follow us on Twitter
  • Follow us on Instagram
  • Follow us on Xing
  • Follow us on LinkedIn

Page Topics

  • Adobe Marketing Cloud
  • Multichannel Strategy
  • SAP Hybris Customer Engagement & Commerce
  • Mobile Commerce
  • Shop Management
  • Full Service and Entry Level Solutions
  • B2B E-Commerce
  • Fashion & Lifestyle
  • Media & Publishing
  • Digital Transformation
  • commercetools
  • E-Commerce with Microsoft Dynamics

More links

  • Contact
  • Privacy Policy
  • Imprint
  • Terms and Conditions
Contactto Top