THE CUSTOMER JOURNEY MOVES INTO FOCUS
Differentiation by products or services is becoming more difficult. However, there are great differences in the shaping of customer experience. dotSource supports you in the development and implementation of customer-centric business strategies for a holistic customer experience. To us, personalisation of customer dialogue plays a crucial role in this. This requires profound customer information that is available to all employees in contact with customers.
DESIGN THINKING APPROACH
For the creation of a future-proof CRM strategy and exciting marketing automation campaigns, we work with innovative approaches that have proven effective in solving complex problems. For example, this includes design thinking to cover personas, customer journeys and processes in the best possible way.
Personas are exemplary user types, characterising the members of your target group in certain properties and usage behaviours.
PERSONAS & CUSTOMER JOURNEY
Personas are an effective method to put yourself in the position of potential users and reflect this perspective during the entire implementation process.
With the help of the defined personas, we show you the customer journey with all relevant touch points and compare the desires and ambitions of your customers with their actual experience.
Whether campaign management, loyalty programmes, sales partner integration or complaint management - together with you, we develop specific and measurable concepts for improved customer interaction.
- Conception and implementation of marketing automation campaigns
- Analysis of processes, markets, customers and competitors in order to develop comprehensive CRM strategies
- Development and implementation of digital sales strategies across multiple sales channels
- Conception and implementation of operational measures in marketing, sales and service
- Design of sales processes to increase sales efficiency
- Development of a digital marketing strategy for integrated omnichannel marketing and enhanced customer experience
- Creation of customer-centric strategies for market and portfolio development, market positioning and marketing communication