Investing in a contemporary CRM system is worthwhile because it increases your business success in the long term through higher customer satisfaction and customer retention. Due to the variety of CRM software solutions, however, the question concerning the right system is often not easy to answer. Some systems are specifically designed for a certain company size, others for the needs of a particular industry.
Nevertheless, your company’s individual requirements should play a decisive role when selecting a system. As these requirements can vary greatly across different departments, we get all departments that come into contact with customers involved in the CRM system selection at an early stage. Above all, this includes marketing, sales and customer service.
The specific requirements and objectives of these departments are incorporated into the system selection. Building on this, we create a list of differently weighted criteria, based on which we select a CRM system for you. Corresponding to your requirements, this should be a system that perfectly reproduces your marketing and sales processes and enables you to analyse and evaluate your customers’ behaviour. This forms the basis for addressing your customers even better in the future.