Our strategy consulting process
E-commerce does not only mean online shop
Although online shops are the cornerstones of an e-commerce strategy, other systems can be equally relevant. Besides the focus on online shops, we therefore also offer strategic preliminary considerations in the fields of CRM, PIM, and CMS.
Whether you want to replace an existing system or integrate a new one, we support you in completing your present system landscape.
CRM AND PIM SYSTEM
Customer relationship management requires processes of which your customers shouldn't take notice. By means of a target group analysis, we develop optimised CRM workflows that make
your customer data management more cost efficient. PIM systems are responsible for up-to-date product information.
These systems also require strategic preliminary considerations concerning the necessity and possibility of integrating them into the existing system landscape. We would be happy to support you in this.
CONTENT MANAGEMENT SYSTEM (CMS)
An online shop is more than just a price and availability display: by means of a content management system (e.g. eZ Publish) you enter content, analyse user behaviour, and finally optimise the content you deliver.
During the strategic preliminary phase, the question to what extent the CMS is supposed to perform functions of an existing shop system is particularly important. As an experienced shop system partner we support you in mastering this challenge.
Strategy workshop with dotSource
In the initial kick-off meeting, we have got to know your company, considered your project requirements and compiled them in a first concept.
Based on this information, we set up an individually tailored strategy workshop in order to gain a deeper understanding of your specific expectations and goals.
During this process, we examine your competition in detail, analyse your target groups along the customer journey, uncover industry trends, and from this derive chances and risks for your e-commerce project.
Furthermore, we look at all your internal value creation processes, analyse your brand and USPs in relation to your e-commerce/multichannel goals and thereby identify the strengths and weaknesses of your e-commerce project.
Alongside a detailed SWOT analysis, we introduce you to different visions for future marketing and sales activities and develop relevant measures for your project from these. We then condense the results for you in a comprehensive e-commerce concept.
References in the field of Strategy
A few clients we've assisted with their digital strategy:
Want to learn more? I'm looking forward to hearing from you!
Marcus Wagner
Account Executive
Digital Business
