dotSource - the E-Commerce agencydotSource - the E-Commerce agency
  • Home
  • Services
  • AgencyAgency
    • Overview
    • Management and team
    • Insights
    • Vision and mission
    • Press
    • Handelskraft 2019
    • Partners
  • ReferencesReferences
    • Overview
    • Clients
    • Success Stories
  • Downloads
  • Handelskraft
  • DE
  • EN

You are here:

  1. Home
  2. Services
  3. E-Commerce
  4. E-Commerce strategies

E-Commerce strategies

We create individual digital strategies for you and discover the improvement potential of your existing concept.

Your customers stand at the heart of our e-commerce concept

In our e-commerce concept, we summarise and structure all the information we collected in the strategy workshop for you. On the basis of a detailed SWOT analysis, we derive concrete recommended actions for your e-commerce project.

So that the processes, products and services of your enterprise enjoy long-term success, we don’t just rely on technologies and functions, but put the customers and their expectations in the focal point of our considerations.

E-BUSINESS PERSONAE

For this reason, as an extension of the customer journey we work with so-called e-business personae, example user types which characterise the people in your target group with respect to certain traits and user behaviour.

E-business personae are an effective method to put yourself in the position of potential users and reflect this perspective during the entire design and implementation process.

Enquire now!

CUSTOMER JOURNEY

With the help of the defined personae, we show you the customer journey with all relevant touchpoints and compare the desires and aims of your customers with their actual experience.

E-COMMERCE TRENDS

Within the concept we take account of current trends in online retail, so your project can be implemented according to state-of-the-art standards. With more than 10 years of e-commerce experience, we are able to assess which developments will be sustainable and relevant for your project.

E-commerce does not only mean online shop

Although online shops are the cornerstones of an e-commerce strategy, other systems can be equally relevant. Besides the focus on online shops, we therefore also offer strategic preliminary considerations in the fields of CRM, PIM, and CMS.

Whether you want to replace an existing system or integrate a new one, we support you in completing your present system landscape.

Consult us now

CRM AND PIM SYSTEM

Customer relationship management requires processes of which your customers shouldn't take notice. By means of a target group analysis, we develop optimised CRM workflows that make
your customer data management more cost efficient. PIM systems are responsible for up-to-date product information.

These systems also require strategic preliminary considerations concerning the necessity and possibility of integrating them into the existing system landscape. We would be happy to support you in this.

CONTENT MANAGEMENT SYSTEM (CMS)

An online shop is more than just a price and availability display: by means of a content management system (e.g. eZ Publish) you enter content, analyse user behaviour, and finally optimise the content you deliver.

During the strategic preliminary phase, the question to what extent the CMS is supposed to perform functions of an existing shop system is particularly important. As an experienced shop system partner we support you in mastering this challenge.

Strategy workshop with dotSource

In the initial kick-off meeting, we have got to know your company, considered your project requirements and compiled them in a first concept.

Based on this information, we set up an individually tailored strategy workshop in order to gain a deeper understanding of your specific expectations and goals.

During this process, we examine your competition in detail, analyse your target groups along the customer journey, uncover industry trends, and from this derive chances and risks for your e-commerce project.

Furthermore, we look at all your internal value creation processes, analyse your brand and USPs in relation to your e-commerce/multichannel goals and thereby identify the strengths and weaknesses of your e-commerce project.

Alongside a detailed SWOT analysis, we introduce you to different visions for future marketing and sales activities and develop relevant measures for your project from these. We then condense the results for you in a comprehensive e-commerce concept.

Arrange an appointment now

Our strategy consulting process

dotSource E-Commerce Strategy

References in the field of Strategy

A few clients we've assisted with their digital strategy:

hagebau

hagebau

Implementation of an Multi-client Platform on the basis of SAP Hybris Commerce

Stabilo

Stabilo

Technical Realisation and Redesign of the Content Commerce Platform stabilo.com

Messe Düsseldorf

Messe Düsseldorf

Realisation of a B2B Marketplace

Verlag an der Ruhr

Verlag an der Ruhr

Highly efficient cross-channel e-commerce for the specialist book distribution

lesershop24

Lesershop24

Relaunch of BILD’s subscription shop on Magento Enterprise

ggp Media

GGP Media

Digitale B2B-Vertriebsprozesse & Services

Music Store

Music Store

Migration to Intershop Commerce Suite and relaunch of the design

Würth

Würth

Intershop E-Commerce Consulting

BayWa

BayWa building materials

Cross-channel e-commerce for B2B & B2C

Huber Packaging

Huber Packaging

B2B online shop and shop management for the HUBER Packaging Group

mycare

mycare

Updated and optimised for mobile: Relaunch of mycare.de on the basis of SAP Hybris Commerce 5.1

Vispronet Sachsenfahnen

Sachsen Fahnen GmbH

Individual online shop for Vispronet.de

Preisbock

Preisbock GmbH

The Bargain Meadow

chamilia

Chamilia

Shop development and Blog Integration for chamilia.com

Veritas

Veritas

New publisher’s website, Magento

lensbest

Lensbest

Migration to Intershop 7 realisation of a responsive designs

Baumarkt Direkt

baumarkt direkt

Social commerce platform gartenHELDEN.de

We would be happy to assist you in the development and implementation of your digital strategy

Send us your request!

* Must be filled out

By clicking the submit button you confirm that you have read our privacy policy and agree to it.

Want to learn more? I'm looking forward to hearing from you!

Marcus Wagner

Account Executive

Digital Business

+49 3641 797 9020

m.wagner(at)dotsource.de

  1. E-Commerce strategies
  2. Your customers stand at the heart of our e-commerce concept
  3. E-commerce does not only mean online shop
  4. Strategy workshop with dotSource
  5. Our strategy consulting process
  6. References in the field of Strategy
  7. We would be happy to assist you in the development and implementation of your digital strategy
  8. Contact
bevh Business Partner greybevh Business Partner color
BVDW Logo greyBVDW Logo
commercetools Partner Logo greycommercetools Partner Logo color
Contentserv Logo greycontentserv Logo
e-Spirit Logo greye-Spirit Logo
Google Partner Logo greyGoogle Partner Logo
IBM Business Partner Logo greyIBM Business Partner Logo
Intershop Logo greyIntershop Logo color
K5 Liga Logo greyK5 Liga Logo color
Magento Logo greyMagento Logo color
Salesforce commerce cloud Logo greySalesforce commerce cloud Logo
SAP Hybris grey LogoSAP Hybris blue Logo
shopware Logo greyShopware Logo
Adobe Business Solution Partner greyAdobe Business Solution Partner color
Stibo Systems Logo greyStibo Systems Logo
Typo 3 Logo greyTypo 3 Logo

Page Topics

  • Adobe Marketing Cloud
  • Multichannel Strategy
  • SAP Hybris Customer Engagement & Commerce
  • Mobile Commerce
  • Shop Management
  • Full Service and Entry Level Solutions
  • B2B E-Commerce
  • Fashion & Lifestyle
  • Media & Publishing
  • Digital Transformation
  • commercetools
  • E-Commerce with Microsoft Dynamics

More links

  • Privacy Policy
  • Imprint
  • Terms and Conditions

More from dotSource

  • Partners
  • Digital Business School
  • Labs
  • Handelskraft

Locations

Head Office Jena

Goethestraße 1

07743 Jena, Germany

T +49 3641 797 9000

F +49 3641 797 9099

info(at)dotSource.de

Office Berlin

Hardenbergstraße 9

10623 Berlin, Germany

T +49 30 220 122 360

info(at)dotSource.de

Office Leipzig

Hainstraße 1-3

04109 Leipzig, Germany

T +49 3641 9919 1000

info(at)dotSource.de

Contact - We're looking forward to meeting you.

* Must be filled out

By clicking the submit button you confirm that you have read our privacy policy and agree to it.

© 2019 dotSource GmbH - Digital Success right from the start

Follow Us

  • Subscribe to our YouTube Channel
  • Follow us on Twitter
  • Follow us on Instagram
  • Follow us on Xing
  • Follow us on LinkedIn

More Information

  • System Selection
  • E-Commerce Consulting & Strategy
  • User Experience Design
  • Magento
  • Intershop
  • SAP Hybris Commerce
  • Salesforce Commerce Cloud
  • Salesforce CRM​​​
  • Google AdWords
  • Online Shop Search Engine Optimisation
  • Newsletter & E-Mail Marketing
  • Conversion Optimisation
  • Product Information Management (PIM)
  • Content Management
  • Customer Relationship Management (CRM)
  • E-Commerce Training
Contactto Top