Targeted increase of your site's conversion rate
Website optimisation? Conversion rate increase? dotSource's experts show you how.
Traffic won is a success of your online marketing. Your SEO, SEA, and newsletter measures work and generate lots of visitors. However, if purchases do not increase as expected, you have to act quickly.
Missing conversion and raised cancellation rates can be caused by technical failures, bad products, uninteresting contents, or a lack of trust. Our web analyst finds the reason for the elusion of your goals and recommends optimisation measures.
During the planning and conception phases which follow, we develop solutions together with you. Weaknesses in your online shop layout are resolved and your products are enriched with relevant contents.
In order to keep your online marketing measures and user behavior on your site always in mind, we provide you with detailed reports and thus with an overview of your key performance indicators (KPIs). With the analysis of KPIs, you quickly find your conversion generators and gain insight into your visitors' needs as well as into the points where they drop out.
Use this analysis to apportion your market budget optimally to your sales channels and to manage the flow of visitors purposefully.
It is important for you to understand conversion and usability optimisation not as a one-time project, but as a process. Continuous analysis and reporting keep showing optimisation potential. Regular adjustment of your online shop to the needs of your visitors is more cost effective than a complicated relaunch.