Successful Brand Building through Display Advertising
Display advertising or banner advertisements often stand at the beginning of a customer journey. Through animated or interactive advertising material you can reach potential buyers already during the inspiration/awareness phase and create attention for your brand thanks to targeted placement.
Display camapigns fulfil an important function in the online marketing mix and support further measures like SEO, SEA, and affiliate.
Previous contact with your brand in the form of banner advertising increases brand awareness and therefore the likelihood of later visits on your website or online shop and thus also the probability of conversion.
Our display strategy aims both at high reach as well as at highly performant, because target group- and interest-specific, delivery of advertising material (so-called targeting). Thus, scattering losses of your advertising material are minimised and your return on investment (ROI) is increased.
Our in-house creative department supports you in the creation of innovative advertising banners for display campaigns according to your ideas and CI guidelines.
Through intelligent and subtle retargeting, we can readdress and thereby regain users who have already visited your shop but not bought anything yet.