Newsletters make your customers happy – if they are well made
Despite social media, instant messaging, and spam, email as an efficient and customer-binding marketing tool is still alive and kicking. No other advertising material is so cost efficient, individual, and automatable at the same time. Emails act quickly, their success is prompt and can be measured comprehensively. But not every mailing is inherently successful. There are a number of success factors to take into account.
Consulting and conception for successful newsletter marketing
Based on your email marketing objectives and in consideration of your target groups, we undertake market and situation analyses, develop tailored strategies, and provide optimisation advice in close cooperation with you.
The right email marketing software
The choice of delivery software is the basis for successful email marketing. We have competent and experienced partner companies at hand for this, which provide and operate the right software for you if required.
In order to establish or extend your email distribution lists, we would be happy to advise you on the present and trust-building presentation of the newsletter offer in your online shop, on the optimal implementation of your newsletter registration, as well as in terms of factors to assure address quality (double opt-in, doubling minimisation, automated log-out).
Email campaign planning
Another important factor for the success for your email marketing strategy is a long-term, appealing campaign planning. We plan the combination of individual promotions, regular newsletters, and trigger emails (such as follow-up, birthday, or reactivation mails) optimally tailored to your target group and marketing strategy.
Together with our experienced design team, we create successful and effective email templates, layouts, and/or landing pages, which address your customers, which can be individualised if necessary, and which are accurately displayed on all relevant devices and programmes.
We create or optimise the subject lines and editorials, in order to raise the opening and click rates of your email campaign.
Tests, delivery, and evaluation
The relevant preliminary tests are essential for the sustainable optimisation of your email campaign. Through split, spam, or design tests, we can efficiently maximise the revenue created through your emails.
We create extensive reports, tailored to your needs, which provide you with information on the effectiveness (through analysis of the opening and click behaviour of the recipients, conversion rate), deliverability, and development of your email distribution lists right after the implementation of your email campaign. This allows fast conclusions relating to the ROI of your campaign.
Full service for your newsletter marketing
We also offer you full service if required: We take on the complete process chain of email marketing for you, from conception and campaign planning, through to design and editing, right up to delivery.