The right social media marketing brings you much closer to your target group
If you want to survive in e-commerce in the long term, you need a social media marketing strategy which makes sense. A look at the numbers alone should be enough to motivate you to make use of your potential. According to a study, in 2015 almost 71% of the German population were active in social networks.
Through targeted advertising in social media, the users' buying behaviour can be influenced. For example, in the last two years the buying interest increased by 54% due to advertising on Facebook and Co. Do not miss out on this potential.
However, this does not mean that users should be bombarded with advertising banners. Social media is not a pure sales channel.
Successful social media and community marketing rather means seeking out active exchange, offering fast service, as well as providing interesting and creative contents. In this way you build up a positive reputation and achieve long-term brand building.
Make full use of your opportunities in social networks
With well-controlled social media activities, you strengthen your brand and animate your customers to write new posts and to share them. Contents created in this way also lead to better search engine ranking.
Alongside Facebook, LinkedIn, and Instagram, there are other attractive networks. By now, the landscape of social media platforms is huge – just like the revenue potential.