To avoid duplicate content, using a PIM system is recommended. Here you can put canonical tags and nofollow tags if a product page is used in different categories. Moreover, texts can easily be entered and formatted in the PIM system, even in different languages. Images and documents can be managed clearly and optimised with respect to meta data.
By means of a PIM and MDM system, marketing and sales can be automated. In this context, the term »marketing automation« is used. An MDM system provides this possibility as a core platform. If you wish, different existing systems, such as Salesforce, can be connected to these core platforms.
Through integration of a PIM system, a state-of-the-art MDM system is able to carry out marketing automation independently. By using these platforms, you can manage various campaigns, measure the success of your marketing efforts, or plan and perform target-group-specific marketing activities.
SEO pursues the goal of placing a website at the top of the search engine results. High-quality product descriptions are part of the most important on-page SEO measures. This means that an individual and meaningful description should be formulated for each product.
For an online shop with a huge product range and a large number of variants, this is certainly a mammoth task. But shying away from this challenge or using the manufacturer’s ready-made product descriptions instead, is clearly the wrong way. If used by different retailers, such texts will be considered as duplicate content, and can therefore have a negative impact on the ranking.
We support you with the following measures:
- Keyword research, clustering and hierarchisation
- Optimisation of meta titles, descriptions and URLs of product detail pages
- Production of unique (text) content