To avoid duplicate content, it is recommended that you use a PIM system. Here you can put canonical tags and nofollow tags if a product page is used in different categories. Moreover, texts can be easily entered and formatted in a PIM system, even in different languages. Images and documents can be managed clearly and optimised with respect to meta data.
By means of a PIM and MDM system, marketing and sales can be automated. In this context, the term „marketing automation“ is used. An MDM system provides this opportunity as a core platform. When required, different existing systems, such as Salesforce, can be connected to this core platform.
Through integration with a PIM system, a state-of-the-art MDM system is able to perform marketing automation autonomously. By using these platforms, you can manage various campaigns, measure the success of your marketing efforts, or plan and perform target-group-specific marketing activities.
SEO aims at placing a website in the top positions of the search engine results. High-quality product descriptions belong to the most important on-page SEO measures. This means that an individual, informative description should be formulated for each product.
For an online shop with a huge product range and a large number of variants, this is certainly a mammoth task. But shying away from this challenge or using the manufacturer’s ready-made product descriptions instead, is clearly the wrong way. If used by different vendors, such texts will be considered as duplicate content, and can therefore have a negative impact on the ranking.
We support you with the following measures:
- Keyword research, clustering and hierarchy
- Optimisation of meta titles, descriptions and URLs of product detail pages
- Production of unique content