Challenges in the B2B sector
As in all social areas, trade between business customers is being increasingly influenced by digitalisation and the growing spread of mobile end devices. Every business customers is a B2C customer in their free time, who enjoys buying online and can’t image daily life without a smart phone.
Customers profit here from 24 hour service and personalised shopping experiences on all channels. Personal care and consultation are highly valued in the complex B2B sector, which is why the process of comprehensive digitalisation takes longer.
However, innovative providers, such as Amazon Supply show that e-commerce can also work here successfully. It is therefore high time for brand manufacturers and industry to act and build up an e-commerce competence in order not to lose out to the competition in the end.