Returns are the biggest problem in shipping trade
The item doesn’t fit, doesn’t suit or looks different to that which was shown – these are the most common reasons mentioned in with returns. This is why customers often order the same thing in multiple sizes in order to find the right fit. The rest is sent back, and it doesn’t please – all of it.
This does not have a positive effect on either the profit of the online trader, or the loyalty of the buyer. Customer service and size advice expectations are constantly rising. Those who buy online want to know how the cloths fit, and what will go with them- before they order.
In the area of fashion, it will not just come down to assortment, look and usability in the future, but most of all, to an individualised shopping experience and offer, personal advice and supervision, as well as help finding the right size. Online shops which do not offer services for this could be left by the wayside.