The media and publishing branch is in a state of change
A change happened in the publishing industry a while ago: the number of editions and subscriptions of printed works are decreasing, while digital media are increasing in popularity and importance. Traditional publishing houses have turned into modern media houses and are looking for new mainstays for their business model, in order to make their web offers profitable.
The classic way is to turn on the advertising. However, the benefits are only enough to get out of the red in the fewest cases. Never the less, most online media are still reluctant to lead their readers to the checkout, whether with paid content or a paywall. This often leads back to the fact that in the eyes of »generation online« digital contents should be free or cost less than print articles.
It is overlooked that public opinion has been changing for a long time: online media are used intensely and have lost their image as being less substantial or serious than print media. No one doubts that quality journalism is not bound to paper anymore.