of users should be assigned to each version when carrying out A/B tests with existing customers.
of companies that employed A/B testing in 2020 used Google Optimize as their tool of choice.
TESTING AS THE KEY TO AN IMPROVED
Thanks to regular testing, strategies are optimised. This creates added value, inspires users and builds customer loyalty.
A/B TESTING PROVIDERS IN COMPARISON
Our experts have compared the leading A/B testing providers to find the best tool for each company.
SEVEN TIPS FOR SUCCESSFUL A/B TESTING
Testing requires patience and experience. These seven tips help avoid mistakes when carrying out A/B tests.
- What is A/B testing?
- What are the benefits of A/B testing?
- How can you get optimal test results?
- Who offers A/B testing and which tool is suitable for which company?
- What other A/B testing models are there?