The customer at the centre
A successful digital strategy puts the customer at the centre of all business activities. In this, personas and customer journeys are indispensable methods of analysis. The variety of channels, however, quickly leads to enormous complexity. Who are my customers, what do they want, and where and how do they want this? Answering these questions then becomes a real challenge.
To ensure that the knowledge about potential and existing customers is made transparent in all divisions and is effectively used for your own business success, technically integrated systems are required.
Prior to the selection of suitable systems, the internal and external processes should be examined. Even the best e-commerce system hardly helps to increase revenues as long as data is not merged within the company.
Just as a high-performance customer relationship management system (CRM) is worthless if it is not fed with data. Considering the individual system solutions separately from one another is therefore hardly expedient. As a full service digital agency, we keep the big picture in view, we have strong solution partners by our side and our heads full of plenty of experience and reliable digital strategies and solutions.
The pillars of a digital strategy
We show you the best timing for starting to digitise your marketing, sales and service processes and what structures and processes are required for this. Together, customer relationship management (CRM) & marketing automation, content management, e-commerce and product information management (PIM) form an integrated platform for the successful digital transformation of marketing and sales.
In cooperation with you, we implement them as a whole or optimise individual components. According to our claim »Digital Success right from the Start« we offer you a comprehensive range of services in all areas - from comprehensive strategies through efficient implementation right up to targeted online marketing measures.