In order to be successful on all channels nowadays, you need more than just a classic online shop for B2B or B2C. Leading companies are developing digital platforms. But what are digital platforms?
The advantage of digital platforms is that they allow retailers and manufacturers to take their range of products and services to a digital level and to continuously expand it. Informative and entertaining content, individual consulting and tailor-made service offers come into focus just like the actual sale of goods. Customers are also addressed on an emotional level via digital channels – no matter whether it is about a new pair of shoes or a complex engineering product.
Moreover, the customer experience on digital platforms does not end with the purchase. Service and support also have a decisive influence when it comes to creating the perfect customer journey. With a digital experience platform or optimally interacting components of a system landscape, retailers also get a better view of their customers – valuable data that can be used to design the own business more intelligently. By setting up digital platforms, you ensure that the various components of your system landscape interact optimally and that existing data is used efficiently. Besides individual consulting, workshops and training courses, our service portfolio as a digital agency comprises all kinds of IT services and components of digital platforms:
From omnichannel e-commerce systems to efficient data management with state-of-the-art PIM and MDM systems; from perfect customer service with the help of customer relationship software and a personalised customer approach using marketing automation to efficient digital marketing; from modern user experience design that creates user-centric experiences to modern content management.