What Is CELUM DAM?
CELUM is a powerful software solution for content management and DAM. Thanks to its intelligent marketing and IT features, companies can efficiently manage, organise and distribute their digital content, e.g. videos, audio files, graphics and text modules.
The platform can be extended with useful add-ons such as artificial intelligence (AI) features. CELUM is based on the best-of-breed approach, which means that the solution can be seamlessly integrated into your existing system landscape via numerous application programming interfaces.
Since 1999, CELUM has been helping companies deliver outstanding customer experiences. Many renowned customers, including BAUHAUS and Takko Fashion, have opted for the platform solution.
When it comes to integrating CELUM with a wide range of systems, you can benefit from our expertise in the fields of content management, product information management (PIM) and master data management.
PIM And DAM Systems Compared
In our »Selecting PIM and DAM Software« white paper, we explain how these two types of software differ and provide you with an in-depth overview of the most widely used solutions.
Benefits of CELUM
Thanks to the tool's wide range of features, you can optimise workflows relating to your media assets. CELUM offers tailor-made DAM solutions for companies of all sizes to improve product experiences. Here are some of the main benefits:
Powerful Database Management
CELUM is a sophisticated platform that can handle all important tasks associated with DAM. With the help of this easy-to-use solution, you can store various data formats in a well-structured manner and edit them centrally. Furthermore, you can quickly and easily distribute assets to many different channels. What used to be done via complex server structures and multiple software solutions can now be achieved with one tool: CELUM.
Flexibility in the Cloud
With CELUM Drive, you can quickly and easily provide your employees with documents such as corporate presentations and product catalogues. You can access these assets from anywhere, using a wide range of devices – from desktop PCs and tablets to smartphones. This flexibility enables your teams to work together efficiently, regardless of their physical location. Via Smart Sync, only shared documents are transferred to the cloud. Once synchronised, they are also available offline.
Automated Processes Based on AI
Optimise your employees' workflows with the help of CELUM Robots and automatically assign tasks with due dates to those responsible. Other useful AI features include the integration of the DeepL translation app, the CELUM Autotagger for image recognition and the CELUM Content duplicate check based on a sophisticated machine learning algorithm.
Cost Savings and Agile Collaboration
Thanks to centrally managed assets, you can achieve better data quality throughout your company. Your employees have access to one central database, which results in simplified processes that help you save time and resources and allow you to boost productivity. Consequently, you can benefit from an immediate return on investment.
The Most Important CELUM Features at a Glance
CELUM enables you to foster collaboration throughout your company. The sophisticated DAM solution can be seamlessly integrated with image editing tools and other systems. It comes with the following features:
- Web-based user interface
- Accelerated asset management processes
- Powerful search portal with extensive filtering capabilities
- Role-based authorisation concept in compliance with data protection regulations
- Easily configurable Kanban boards for intuitive workflows with dedicated sharing and commenting options
- Asset portals for internal and external users – in line with corporate identity guidelines
- Secure synchronisation with the cloud along with offline availability
- Efficient print publishing processes through the integration with image editing tools
- Convenient sharing of selected assets and folders with internal and external users
- Helpful features for creating assets
- Built-in AI tools, e.g. for translation and image recognition
Who Is CELUM Suitable For?
CELUM offers tailor-made solutions for companies of all sizes and from all industries looking to professionally manage large volumes of media assets and make efficient use of them. The tool is particularly popular with e-commerce businesses, creative agencies and media production companies involved in marketing, sales and product management.
Trust Our Expertise as a CELUM Partner
Benefit from the introduction of CELUM in more ways than one – increase both the attractiveness of your products across all digital touchpoints and the efficiency of your business processes. We support you in implementing the DAM solution and integrating it with third-party systems such as SAP Commerce Cloud, Salesforce CRM and TYPO3.
Trust our expertise! Together we ensure that
- your systems run smoothly
- your DAM and media asset management (MAM) workflows remain efficient in the long term
- you align process and change management with your goals
- you are well prepared for the challenges associated with data strategy and data governance
Our CELUM Services at a Glance
- Introduction of CELUM Content Hub
- Establishment of folder and access structures
- Implementation of your DAM/MAM solution
- Integration with third-party systems (e-commerce, content management, etc.)
- Training courses for your employees
- Advice on workflow development
- Advancement of change management through agile coaching
- Evaluation of your data governance as part of a business intelligence consulting session
- Development of extensions
FAQ – Frequently Asked Questions About CELUM
What are the benefits of CELUM?
With its wide range of features, CELUM can be used to optimise various aspects relating to your company. The centrally and consistently managed data formats allow you to enhance content workflows, increase marketing efficiency and take customer experiences to the next level. Moreover, the powerful DAM solution helps you save valuable time, boost productivity and foster seamless collaboration throughout your company.
Can you integrate CELUM into existing workflows?
The platform can be flexibly integrated with existing tools such as content management, customer relationship management and PIM systems. By adding software such as Adobe Creative Cloud or Microsoft Office, your employees can access assets directly in their familiar environments.
Is CELUM a secure solution?
Yes, CELUM has comprehensive security and data protection mechanisms to ensure the confidentiality and integrity of your digital content. Sophisticated rights management makes sure that users only have access to the assets they actually need.
Want to learn more? I'm looking forward to your questions!
