On the way to a digital world
Digitalisation is making fast headway, but the consequences for economy and society are difficult to foresee so far.
In the form of big data, e-commerce, cloud computing, and social media, the ramifications of digitalisation have been felt in businesses for a long time. Entire business models, value-creation chains, and industries are being put to the test, or at least challenged to actively deal with digitalisation.
In competition with extremely data-driven pure players, such as Amazon, no one can afford to do without automation and the power of data these days. Processes and data are digitalised and systems are configured in such a way that everything is connected in real time.
Because our entire world is moving towards becoming a digital world, it is just a question of time before this is standard.
The following whitepaper introduces the most important topics currently being discussed in B2B and B2C. These include:
- The new consumer and their expectations in terms of cross-channel shopping
- The smartphone as a catalyser of digital change
- Processes and roles in digital trade
- Technologies for a digital experience
