Selecting Marketing Automation Systems – Facts & Figures
of those who use marketing automation see it as a crucial success factor for their online
marketing activities.
billion US dollars is forecast to be the global marketing automation software revenue in 2023.
of consumers sign up for newsletters to receive content from brands.
Selecting Marketing Automation Systems: Topic Overview
PERSONALISED CUSTOMER APPROACH
With digitalisation, customers' expectations of marketing messages are growing. Those who want to attract attention must present their target audience with individually tailored offers.
WIDE RANGE OF APPLICATIONS
From lead management, print, e-mail and social media marketing to reporting – marketing automation must be viewed and implemented holistically. Then it is also possible to save time and money.
MARKETING IS A QUESTION OF MINDSET
Marketing automation only leads to success if a company's mentality and processes fit the bill. In other words: it is not only suitable software that is crucial, but also the right strategy.
- How do marketing automation systems create added value for an outstanding customer experience?
- Which marketing automation tool is right for which company?
- What distinguishes the providers in terms of features, support
and data protection? - How can you reach your customers with the right content at the right time?
- What do you need to keep in mind when selecting a system?
- How can you use marketing automation for B2B and B2C activities?
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Nadine Kannengießer
Digital Business
