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You are here:

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  2. »Selecting Marketing Automation Systems« White Paper

Marketing Automation Systems Compared

»Selecting Marketing Automation Systems« white paper including the dotSource vendor matrix!

Higher Efficiency through Automation

Our brand new white paper (03/2017) gives you an overview of the market for marketing automation systems.

Download now

Topic Overview: What You Need to Know for More Efficient Marketing Automation Processes and Better Lead Management

  • What is Marketing Automation?
  • Functions
    • Lead Management
    • Workflows and Campaign Management
    • CRM Integration
    • Communication
    • Web Tracking & Statistics
  • For Whom is Marketing Automation Suitable?
  • Marketing Automation for E-Commerce Shop Operators
  • Current Figures and Development of the Market
  • Procedure for the Selection of Marketing Automation Software
  • Long List of Providers
  • Overview of Providers
  • Short List of Providers
  • Comparison of Providers
  • Marketing Automation Systems Compared

Learn more

Optimise a Personalised Customer Approach with the Right Marketing Automation System

As digitalisation continues to advance, users' expectations of all processes that occur before, after, and around the purchase are also growing. Online shopping is meant to be an experience and one that’s personally tailored to the customer.

With generic advertising, which does not tie into the life and interests of the customer, nothing can be gained here.

In this context, marketing automation is often associated only with e-mail marketing, and much more is possible. Starting with dynamic campaigns, where customers are automatically pre-populated according to a predefined scheme, from evaluating the success of individual marketing measures to optimising lead segmentation by connecting to various social networks such as Facebook, Twitter, and YouTube.

In addition to highlighting the many chances and opportunities offered by marketing automation, this white paper highlights relevant criteria for selecting a suitable vendor and takes a closer look at some of the system vendors. It’s aimed at companies and decision makers who want to gain their first insight into the possibilities of marketing automation, are already in the process of introducing a marketing automation system, or want to replace their existing system.

Want to learn more? I'm looking forward to hearing from you!

Christian Otto Grötsch

Founder & Managing Director

+49 3641 797 9000

info@dotsource.de

  1. Marketing Automation Systems Compared
  2. Topic Overview: What You Need to Know for More Efficient Marketing Automation Processes and Better Lead Management
  3. Optimise a Personalised Customer Approach with the Right Marketing Automation System
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