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DXP – Digital Experience Platform: Modern Experiences for Users

Individual set-up as a suite or best-of-breed solution, optimised for personalised omnichannel experiences – with a digital experience platform (DXP), you pave the way to a modern customer experience.

What Is a DXP?

A digital experience platform (DXP) enables the central orchestration of modular system landscapes. Provide users with a consistent, digital and data-driven experience across all channels – along the entire user lifetime journey. With a DXP, you are able to tailor all digital touchpoints contextually and according to individual needs.

 

We support you in setting up your own DXP. We help you implement and integrate various solutions from content management systems (CMS) to e-commerce software, product information management (PIM) tools and more, creating a coherent system architecture. We proceed module by module – just like when building a space station.

Our services

There Is No Digital Transformation Without a DXP! Get More Information in Our White Paper

»Digital Transformation« White Paper

In our »Digital Transformation« white paper, we show you how your digital transformation can succeed with the right mindset and optimised processes. For this purpose, we describe the shift from stand-alone CMS solutions, e-commerce software, PIM tools and customer relationship management (CRM) systems to comprehensive digital experience platforms.

Download the white paper for free now

Digital Experience Platform – The Road to the Digital Space Station

»dotSource Research«: Everything You Need to Know About Digital Experience Platforms

What is a DXP and how can your company benefit from implementing such a solution? In this »dotSource Research« video, our DXP expert Frank Andersen provides exciting insights. Watch it for free now.

Digital Experience Platform – With Our Services, You Are Ready to Take Off

Before the Implementation – Planning Is Everything

  • Joint development of a strategy, concept and UX design for your DXP
  • Analysis of your existing system landscape and evaluation of opportunities
  • User-centric requirements elicitation to avoid undesirable developments

 

During the Implementation – The Rocket Takes Off

  • Creation of a seamless user experience across all channels
  • Integration of your systems (CMS solutions, e-commerce software, PIM tools, etc.) and docking of your modules to form a coherent DXP
  • Migration of your data and workflows

After the Implementation – The Digital Space Station

 

Benefits of Digital Experience Platforms at a Glance

Digital experience platforms enhance user experience. A better user experience helps you

  • increase your conversion rate
  • grow your business
  • provide your customers and employees with an easy-to-use and accessible platform

    A DXP brings together various systems on one platform. The integration of business intelligence solutions, for example, enables you to

    • boost your efficiency and streamline processes
    • personalise customer experiences in a data-driven manner, which in turn leads to stronger identification and more positive interactions with your company

    The DXP Omnichannel Experience at a Glance

    Address Different Target Groups!

    Deliver the perfect experience to every target group – from authors, merchants and users to customers – by providing high-quality content on the right channels – anywhere and at any time.

    Use All Channels!

    From traditional devices such as smartphones, tablets and desktop PCs to smart home systems and billboards: optimised omnichannel performance allows you to always engage your target groups with consistent experiences in the right place.

    Unleash the Full Potential!

    Create a consistent look and feel across all channels. Various personalisation options, a 360-degree view of the customer as well as a wide range of system integrations and modular extensions are available to you.

    Discover the Most Important Facts and Figures Relating to DXPs in Our Free Cheat Sheet

    »DXP« Cheat Sheet Thumbnail

    Find out what makes DXPs so special and what opportunities they offer – concisely summarised in our cheat sheet.

    Download it for free now

    DXP vs CMS – What Is the Difference?

    With content management systems, you can quickly and conveniently put content on your website. They are easy to implement, uncomplicated to use and have been established on the market for years. A DXP, by contrast, focuses on user experience in its entirety. To meet all necessary requirements, it brings together relevant services on one platform using an innovative approach. Compared to a CMS, it comes with a significantly wider range of features.

    Content

    Content

    A DXP puts its focus on user experience and goes beyond the content management capabilities offered by a CMS.

     

    User Lifetime Journey

    User Lifetime Journey

    A DXP helps create seamless experiences across all channels.

    Data Analytics

    Data Analytics

    In comparison to a CMS, a DXP provides you with more comprehensive analytics options.

     

    Internationalisation

    Internationalisation

    Advanced features such as a content delivery system (CDS) provide your DXP with more internationalisation options than a CMS.

     

    Scalability

    Scalability

    A DXP is far more scalable and customisable than a stand-alone CMS.

     

    System Integration

    System Integration

    Make use of a DXP's in-depth integration options for various systems such as e-commerce software, CRM solutions and marketing automation tools.

    Do you want to learn more? I'm looking forward to hearing from you!

    dotSource Mitarbeiterin Mimi Ösen

    Mimi Oesen

    Account Executive

    Digital Business

    +49 3641 5198261

    mimi.oesen@dotsource.de