The automotive industry is one of the most important drivers of our economy. However, it has to face new challenges as part of the digitalisation process. The focus of car manufacturers is increasingly shifting towards direct-to-consumer strategies, thus giving rise to new service-oriented business models – be it online vehicle configurators, platforms for car sharing and used cars or the provision of payment and insurance services.
This, in turn, is also changing the focus of car dealers. In the future, they will increasingly distinguish themselves through personalised customer service and first-class after-sales support.
Digitalisation is also forcing automotive suppliers to rethink. The shift towards electromobility and connected vehicles results in them going from being pure hardware suppliers to being software developers.
It is a fact that automotive companies must realign their products and services in the age of the connected customer and offer future-proof, service-oriented solutions.
We have long-standing know-how in the field of mobility communication. We accompany traditional car manufacturers just as conscientiously as renowned automotive suppliers in their transformation from pure hardware suppliers to technology and mobility providers.
- Current trends and use cases for brands, retailers and manufacturers can be found in our trend book »Handelskraft 2022«.
E-Commerce – The Future of Car Purchases
For decades, manufacturers were responsible for the development and production of vehicles, while traditional car purchases were made via dealerships. However, customers’ wishes and their understanding of mobility have changed considerably in recent years. The traditional purchase of a new car is becoming less important, whereas new mobility concepts such as car sharing are rapidly gaining momentum. In addition, more and more manufacturers are embarking on the path towards becoming a direct-to-consumer brand and taking over sales themselves. In order to hold their own in the future, both dealers and manufacturers will have to find new (digital) ways to reach customers.
Let us inspire you on how you can digitally reproduce the car purchase of the future or how you can turn your local car dealership into a showroom using digital means.
Service as a Competitive Advantage in After-Sales Business
Especially in after-sales business, it is becoming increasingly important to impress with services that are strongly oriented towards customer needs and offer real added value. As a result, data-driven offers are gaining in importance. With remote diagnostics and predictive maintenance, for example, visiting a garage is only necessary when a wearing part actually needs to be replaced.
A service platform provides your service staff with the right tool to respond quickly to customer enquiries and ensure comprehensive service across all channels. Furthermore, our data scientists also support you in exploring and evaluating large amounts of data.
PIM System for Comprehensive Product Data
Especially in the automotive industry, the amount of product data that has to be managed is constantly increasing. On the one hand, this is due to the sheer number of different vehicles; on the other hand, it is due to the increasing complexity of components and their relationships to engines and vehicles.
The PIM consultants at dotSource are happy to advise you on your individual product data strategy so that you can
- make product data on every component available to all sales locations, dealers and garages
- retain control over the complex relationships between spare parts, engines and vehicles
- easily manage different vehicle data formats such as TecDoc
Digital Platforms Allow for New Business Models
The changes in the automotive industry due to digitalisation also offer the opportunity to open up completely new business fields related to mobility. Examples of this are platforms for car sharing and intermodal travel. This way, it is possible to tap into new customer groups who do not consider the purchase of a car to be an option.
Moreover, new business models are emerging in the field of connected driving and data-based services. Vehicle data, for example, can be used commercially by car manufacturers or providers from other industries.
We support you in reproducing services related to mobility on a digital platform.
CRM Systems for Cooperation and Networking
Customers today no longer want to be forced to drive to a car dealership for every step of the customer journey. Instead, they want to inform themselves online, test drive the car at the dealership and complete the purchase on the channel of their choice. This makes it all the more important for car dealers and manufacturers to cooperate with each other and rethink the relationship with their customers.
By using a powerful CRM system, car dealers and manufacturers are able to connect their customer data in order to create better and more lasting customer experiences. dotSource supports you in selecting and implementing the right CRM solution.
Scalable Cloud Infrastructure
E-mobility, autonomous driving and connected services – the future of the automotive industry is digital. However, in order to make such digital mobility concepts possible at all, a reliable and scalable IT infrastructure is required.
With virtually unlimited computing and storage resources, cloud computing offers decisive advantages for companies in the automotive industry, both for the development of automated driver assistance systems and the analysis and monetisation of data.