Newsletters Make Your Customers Happy - If They Are Well Done
Effective and Resource-Efficient
E-mails have always proven to be an effective tool and constant in the digital marketing mix because no other advertising medium is as cost-efficient, individual and automatable as e-mails. Equipped with interesting content in an appealing design, they continue to serve as a successful tool for long-term customer retention.
The measures and approaches for successful e-mail and newsletter marketing along the individual customer lifecycle are diverse. Whether it is one-to-many or one-to-one communication, advertising of new products and services, reactivation of your customers or trigger-based actions, for example in the case of shopping cart abandonment: there are only few limits to what is possible.
The Right Message for the Right Target Group
The basis for successful e-mail marketing is a high-quality recipient list. It is not only based on always up-to-date e-mail addresses, but also on wisely chosen segmentation criteria. Customised e-mails that are tailored to the interests and needs of your target groups reduce losses due to non-selective advertising to a minimum.
We will gladly assist you in setting up a high-quality newsletter distribution list as well as in planning and implementing e-mail marketing campaigns that are precisely tailored to your target group. Moreover, carrying out tests and regular reporting ensures the success of your measures.
The Right E-Mail Marketing Software
In order to be able to realise the full potential of a personalised approach, an adequate e-mail marketing software is required. Modern e-mail marketing tools support you in carrying out measures automatically. This way, you do not only benefit from personalised communication with your target groups, but also from efficient implementation of your e-mail marketing campaigns.
Not every tool is suitable for every purpose. As individual as your requirements are, as different are the features of newsletter tools. Together with you, we will define your goals, requirements and needs in order to select the right e-mail marketing software for your company.
An Overview of Our E-Mail Marketing Services
The experts of our digital marketing team have long-standing experience in the field of e-mail marketing and support you with their know-how to ensure the long-term success of your e-mail marketing strategy. No matter whether you need advice on your strategic orientation or support in daily business: we are happy to help you with your e-mail marketing activities.
- Support in designing your e-mail marketing strategy and defining individual objectives
- Internal analysis of your current e-mail marketing measures as well as market and competition analysis with identification of concrete optimisation potential
- Support in selecting e-mail marketing software and newsletter tools based on your individual requirements and needs
- Target-group-oriented planning of your newsletter campaigns and selection of suitable mailing approaches
- Support in successfully setting up and expanding your newsletter distribution list
- Operational support and implementation of your e-mail marketing campaigns from creating and sending mailings to optimising them
- Carrying out tests to identify effective elements in your e-mails and improve your mailings in the long term
- Regular reporting and ongoing analysis to determine your progress and the effectiveness of your newsletter campaigns
- Creation of individual dashboards to evaluate your performance at a glance
- Effective knowledge transfer through workshops and training courses on e-mail marketing and using various tools
A Selection of Our References in the Field of Newsletter and E-Mail Marketing
Further Digital Marketing Mix Services
Want to learn more? I'm looking forward to your questions!
Jessica Kopyto
Account Executive
Digital Business
