Pluradent

Boosting the digital transformation with a successful digital marketing strategy

About Pluradent

Pluradent is one of the leading specialist dental trade companies in Germany and supplies dentists, dental clinics and dental laboratories with materials, equipment and teeth. Furthermore, it offers a comprehensive range of services. Pluradent stands for pioneering concepts, individual solutions and competent consulting.

Besides the classic dental trade, the focus is on high-quality services. Pluradent identifies trends at an early stage, which result from the market’s dynamics and the challenges for dentists and dental technicians.

Pluradent then turns these into individual and holistic concepts. The focus is on the long-term success of dental surgeries and laboratories.

The company is represented at more than 30 locations in Germany to ensure regional proximity to customers. The strong local presence and the personal relationships with customers distinguish the company. Pluradent’s efficiency is based on well-trained and motivated employees that work in modern company structures.

CLIENT	Pluradent AG & Co KG
INDUSTRY	Dental
PROJECT PERIOD	July 2017 - January 2019
FOCUS	Strategy Consulting, Digital Marketing Conception

Development of a Comprehensive Digital Strategy with Pluradent

In a discovery workshop on the topic of »digital transformation« together with Pluradent, dotSource looked at the challenges of digitisation in the dental industry. As a challenging partner, dotSource supported the specialist dental trade company in developing its digital strategy, prepared detailed analyses, for example of the competitive environment and target groups, and made recommendations for action for concrete implementation plans.

Moreover, dotSource supported Pluradent in selecting its e-commerce system and created a comprehensive digital marketing concept. In doing so, concrete objectives, an online marketing action plan for the various disciplines SEO, SEA, social media, content and e-mail marketing as well as a budget and resource plan were devised.