TROX

Successfully Presenting and Selling Complex B2B Products Online

About TROX

TROX is a global market leader in the development, production and sale of components, appliances and systems for the ventilation and air conditioning of rooms.

With 35 subsidiaries in 29 countries on five continents, 20 production facilities as well as further importers and agencies, the company is present in over 70 countries. With around 4,500 employees worldwide, TROX GROUP currently generates an annual turnover of more than 600 million euros.

Our Services So Far

Development & implementation of an interface-based self-service e-commerce platform
Consulting & development of an international B2B marketing strategy
Consulting & implementation of a modern user experience design
Modernisation of the system architecture by means of cloud services

What Our Clients Say

TROX is the world's leading manufacturer of components, appliances and systems for ventilation and air conditioning. We have also claimed this role for our e-commerce landscape and have found a partner in dotSource that has brought us much closer to achieving this goal. Not only is the new interface-based B2B platform more agile, easier to maintain and more cost-effective than the previous software monolith, but it can also be expanded, making it future-proof.
Mark Zimmermann, Head of E-Business at TROX Technik GmbH

With its comprehensive range of methods, the digital marketing team has provided us with a wide variety of tools, which we can use to drive forward the digitalisation of our company in the long term – not only together with the dotSource experts, but also on our own.
Christine Roßkothen, Head of Corporate Marketing – TROX Technik GmbH

Next-Level B2B: How TROX Digitalises Production and Sales with Self-Services

An online shop for highly complex and configurable products? The systems behind it connected so efficiently that customers’ wishes can flow directly into production without long lead times and manual interventions? And all of this thanks to a distributed system architecture without a monolithic construct whose continued existence depends on the expertise of a huge IT team? Our client TROX shows what successful B2B digitalisation together with dotSource can look like.