About TROX
| CLIENT | TROX GmbH |
| INDUSTRY | |
| PROJECT | Strategy Consulting & Digital Marketing |
| TECHNOLOGY | Google Tag Manager, Google Data Studio |
Those who had invested in the digitalisation of their company at an early stage benefitted from it in 2020 – if not before.
Customer demands have also increased in B2B. Customers want to enjoy the benefits of online shopping in professional environments as well: they want to compare prices, get information independently and place orders themselves without having to rely on salespeople as middlemen.
The refrigeration and air conditioning industry is still at the very beginning of its digital transformation process, relies on tried and tested processes and leaves little room for service-oriented innovations.
With the help of the digital marketing team of dotSource, our client TROX developed an entirely new strategy for a digital customer approach – on new channels and with equally new ways of tracking and evaluating measures in order to be able to respond accordingly.
TROX shows what successful digital customer relationships in B2B can look like.
Effective Digital Strategy for Long-Term Customer Loyalty in B2B
Success & Added Value
The investment in a comprehensive B2B digital marketing strategy resulted in a modern concept that provides a holistic view of potential TROX customers and enables digital, channel-specific and personalised customer communication.
In addition, a data-driven business concept with regard to web analytics now allows TROX and all its subsidiaries to track all these measures and respond accordingly.
Other Projects We Have Already Implemented for TROX
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