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Personalisation in Marketing: Better User Experience Through Personalised Customer Approach

With an efficient personalisation strategy, you can provide your customers with a unique user experience, helping you generate more sales. Learn more about our services as a personalisation agency and implement your project together with our team of experts. Get in touch with us!

Handelskraft Trend Book 2024 »Digital Metamorphosis«

Find out in our new trend book why personalisation is crucial to enhancing brand loyalty and boosting conversion rates. We also answer the question of how consumers respond to personalised content.

Download the trend book now

What Is Personalisation?

Personalisation in Marketing

What Is Personalisation?

The concept of personalisation is complex. In marketing and e-commerce, personalisation is first and foremost a communication strategy.

The goal of this strategy is to improve your customers' user experience so that they choose your company over all the other options.

To achieve this, users receive personalised content that is tailored to their needs and preferences. Layouts, prices, products, texts and images vary depending on user behaviour – people may even be addressed by their first name.

Personalisation Strategies

Personalisation Strategies

A suitable personalisation strategy is required to ensure that existing and potential users do not have to go through a cookie-cutter experience.

If this strategy is perfectly aligned with your business goals, you can effectively address your target audience throughout the entire customer life cycle. This allows you to provide your customers with a more personalised experience that sets you apart from the competition.

Personalised Content

Basis for Personalisation

You need high-quality data if you want your personalisation measures to be successful.

Various tracking systems and user research can help you collect user data. You can then use analytics tools to cluster and segment the gathered information. This provides you with the ideal basis for creating personalised content and distributing it across a wide range of channels.

Personalised Customer Journey

Personalisation in Practice

Personalisation focuses on multiple touchpoints and can even be used when it comes to complex customer journeys.

The best practice is to offer your target audience the same personalised experience at every touchpoint. Channels for personalised content include websites, e-mails, mobile devices and print products – and the range of options continues to grow.

Discover Personalisation Strategies for Your Company

Assessing the Current State of Your Personalisation Strategy as Part of an Audit

Do you want to address the topic of personalisation, but do not know how to proceed? With the help of our personalisation audit, we assess your current state and identify optimisation potential. After evaluating your requirements, we define suitable measures to help you get started with the right personalisation strategy. Take the next step in your company's development now!

Do you still have questions or need more information? Contact us and arrange a free consulting session with our team.

Get in touch with us

Cycle of Personalisation

Personalisation in Marketing: Benefits

Added Value for Your Company

  • Increased Return on Investment: A better user experience helps you generate more sales.
  • Enhanced Business Intelligence: Analyse data across a wide range of sources and make data-driven decisions.
  • Reduced Costs: With personalised content, you can strengthen the loyalty of your target audience and save costs when acquiring new customers.
  • More Sales: Increase cross-selling and upselling opportunities through personalised advertising.
  • Better Google Rankings: Reduce the bounce rate of your website by delivering the right content.

Benefits for Your Target Audience

  • Time Savings: Help your customers quickly find what they are looking for.
  • Consistency: Provide your customers with a personalised experience across all channels.
  • Relevance: Deliver data-driven and interesting product recommendations to your customers.
  • Exclusivity: Notify customers of special offers based on their needs and preferences.

Personalisation: Did You Know That

Personalised Marketing Strategies

 

80 %

of consumers are more likely to buy from brands that offer a personalised experience?

User-Centric Content Strategies

 

90 %

of US consumers consider personalised content to be appealing?

Data-Driven Personalisation

 

42 %

of consumers are annoyed when content is not personalised?

Personalised Marketing: Our Services at a Glance

Before the Implementation

  • Assessment of your current state and definition of next steps as part of our personalisation audit
  • Development of a tailored personalisation strategy
  • Creation of personas and customer journeys
  • Analysis of your data structure as the basis for personalisation
  • Support in selecting tools and integrating them into your system landscape

During the Implementation

  • Further development and optimisation of your personalisation use cases
  • Consulting and implementation of multi-channel personalisation
  • Establishment of various segments for a personalised customer approach
  • Creation and optimisation of audience-specific content to ensure a personalised experience

After the Implementation

  • A/B testing to review and optimise your personalisation measures
  • Training courses to build up and expand your expertise regarding personalisation

Get in touch with us

Why You Should Implement Your Personalisation Project Together with Us

  • Comprehensive Service Portfolio: We have got you covered – from strategy and implementation to optimisation.
  • Expertise in Many Areas of Digitalisation: Digital marketing, user experience design, digital experience platforms, marketing automation and web analytics are just some of the disciplines we specialise in.
  • Agnostic Approach: We help you select the right software solutions.
  • Reporting: With our comprehensive tracking and data warehouse knowledge, we support you in taking your personalisation strategy to the next level.

We Are Your Experts for All Aspects of Personalisation

Are You Aware of the Benefits of Personalised Content, But Do Not Know How to Proceed?

Our personalisation audit is mainly about assessing the current state of your personalisation strategy and defining the next steps.

What data do you already have? Which systems and tools best suit your company and meet your requirements? Who is part of your target audience and which channels do you use to reach these people?

We answer these and many other questions as part of our personalisation audit and provide recommendations for action.

Contact us now

Are You Already Using Personalisation, But Are Not Satisfied with the Result?

We are happy to assist you in determining your level of personalisation maturity. Together we

  • discuss your use of personalisation systems and tools
  • evaluate your omnichannel approach and A/B testing measures
  • examine to what extent your target audience is defined
  • analyse the data available to you
  • check existing measures for potential shortcomings
  • take a look at what it takes to reach the next level of personalisation maturity

 

We Work with Strong Solution Providers in the Field of Personalisation

Use Personalisation to Make Development Projects a Success – Just Like Our Clients

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FAQ – Frequently Asked Questions About Personalisation

01

Why is personalisation important in marketing?

Personalisation ensures a better user experience and more relevant content, strengthens customer loyalty and drives purchasing decisions by tailoring content to users' needs and preferences.

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02

What types of data are used for personalised marketing?

Effective personalisation is based on different types of data. These include demographic information, purchase history, time and date, geographical location as well as preferences and behavioural data, e.g. website visits and click behaviour.

03

Can personalisation be used in different industries?

Yes, absolutely. Our approach to personalisation is versatile and can be successfully applied across a wide range of industries – from technology to retail, covering both B2B and B2C companies.

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Do you want to learn more? I'm looking forward to hearing from you!

Nadine Kannengießer

Nadine Kannengießer

Account Executive

Digital Business

+49 711 252769 52

n.kannengiesser@dotSource.de