Digital Media Consumption Opens up New Opportunities for Successful Business Models
Media companies, publishing houses and print service providers were the first companies to be confronted with the effects of an increasingly digitalised world. The consumption of music, text publications, movies and television is inexorably shifting to virtual channels. A quick glance at the smartphone replaces the reading of daily newspapers as well as the news at 8pm. Books are published on Kindle or find their way from the app to recipients via headphones – as is appropriate in the age of podcasts. Moreover, school classes have also been using digital educational media more and more frequently, at least since homeschooling started.
With the right strategy and a smart business model, the media industry can also benefit from digital technologies.
Alternative subscription models for digital content, the provision of cross-media content (content mix) and the personalisation of offers are just some of the many options here.
Thanks to the data that is now available, advertisements can also be distributed to specific target groups and are thus more promising – much to the delight of advertisers.
However, it is not only media consumers, but also business partners and stakeholders who prefer interaction via digital channels, for example for quotation and status requests, content upload or fully automated reporting.
Companies like Cornelsen, Axel Springer and C.H.BECK, but also print service providers such as GGP Media and Unitedprint already benefit from our expertise. We are happy to make your company fit for digital transformation.
- Read our trend book »Handelskraft 2022« to find out what customers expect this year.
We Create Strategic Digital Solutions for the Media and Publishing Industry
E-Commerce Solutions for Media Companies, Publishing Houses and Print Service Providers
Smartphones, Kindle, Alexa and Co. have already massively changed the media world. Experts expect that 95% of all purchases will be made online by 2040. No matter what media product you produce or distribute, whether it is haptic or digital: we make your company fit for the challenges of the future so that you can reach your customers exactly where they are – in the digital space.
Whether it is a subscription shop, an ordering platform for educational institutions or an online configurator for print jobs: we have already implemented a wide variety of e-commerce projects for clients such as Axel Springer, Cornelsen and GGP Media, all with the same goal of making it easier for customers to access media digitally.
Retaining Readers and Placing Advertisements More Successfully Thanks to Personalisation
The immense range of media weakens the bond between readers and the media they consume. As a result, readers are more willing to make use of other offers. With the prominent placement of content that is tailored to individual interests, you provide your readers with orientation in the jungle of excess supply and thus strengthen their loyalty.
Modern marketing automation solutions help you to distribute customised content and personalised advertising. A suitable CRM system serves as the uniform database for automated campaigns. This is where all the required information is pooled. Our CRM experts and marketing automation consultants are happy to support you.
Addressing Customers More Effectively and Retaining Them with Performance Marketing
Whether it is media houses, publishers or print service providers: those who want to be found online have to put in a lot of effort. The options are diverse and range from SEO, e-mail marketing, search engine advertising (SEA) and display ads to web analytics and social media marketing.
The advantage of these digital marketing measures is obvious: with a professional set-up, they produce valuable data that makes the success of individual activities measurable, allows you to optimise them effectively and thus make them more successful overall.
Our digital marketing experts assist you in integrating performance marketing as part of your marketing strategy.
Contextualised Product Information Thanks to Modern PIM Solutions
Displaying individually tailored products in the right format, on the right channel and at the right time significantly contributes to improving the user experience for all user groups and thus to increasing the conversion rate. Modern PIM systems play a fundamental role in this regard. Our client Cornelsen already uses such a PIM solution and benefits from the following advantages:
- Less manual maintenance effort and prevention of data duplicates
- Automated allocation of products to market segments (federal states, types of schools and subjects)
- Assignment of business partners (e.g. authors)
- Programming for the automatic calculation of price attributes
- Print integration and much more
Future-Proof Solutions for Your Content: From Media Centre to Corporate Platform
Whether it is used as a news platform or media portal, to present a company or a product: websites have long since ceased to be the only channel on which users can expect high-quality content. Apps, messengers, social media channels and Co. play an increasingly important role in content distribution. The requirements for content management have changed.
Modern content management systems enable you to provide content in an appealing way across all channels. A headless CMS decouples front end and back end, thus ensuring that content only has to be edited once before it is distributed to different channels. We are happy to support you in implementing and configuring a CMS.
Turning Media into a Digital Experience with Positive UX Design
Browsing a newsagent’s shelves or looking through books and publications is an important part of the customer experience that appeals to all senses, creates anticipation for the product and encourages people to make a purchase. Intelligent UX design can reproduce some of these sensory impressions and evoke the positive emotions associated with them.
Positive user experience design deliberately includes the well-being of users in the design process. The goal is to make customers happy during the customer journey and thus to create an emotional connection between them and the shop or product. Our experienced UX designers are happy to create unique user experiences on your online platform.
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