How a Fresh Design Excites Customers
The online presence of MDR-Werbung GmbH was redesigned from scratch. The relaunch makes it not just a pleasure to buy advert space for Mitteldeutscher Rundfunk (MDR), but users also find relevant information, such as the right contact persons, at a glance. The redesigned online presence of MDRW therefore doesn't just meet current design and usability trends, but above all be user-friendly. In addition to the user experience, it was important to improve performance and to develop and integrate a small online shop.
About MDR-Werbung
MDR-Werbung GmbH (MDRW) is a subsidiary of MDR. It markets advertising times and sponsorships in Central Germany and is responsible for broadcast advertising throughout the MDR Saxony, Saxony-Anhalt, and Thuringia broadcasting area. It reaches three million people a day.
On its website www.mdr-werbung.de, MDR-W provides info about its range of advertising space and sponsorship opportunities, current events, and publications. For example, you can find in-house research like the annual Central German Brand Study results for sale.
To the website (German only)
| CLIENT | MDR-Werbung GmbH |
| PROJECT | UX Design |
| PROJECT PERIOD | December 2016 to April 2017 |
User-Friendliness and Target Group Orientation
Initial Situation
MDRW commissioned dotSource for a complete relaunch of its online presence. The task was to create a completely new design concept in order to optimise the media company's website for all end devices. In addition, a small online shop for in-house publications would be integrated into the modernised website.
The redesign shouldn't just reflect the latest design trends, but also the different expectations of potential advertisers. In addition, mobile optimisation and how presenting relevant contact persons and their accessibility visibly without many clicks were particularly important.
Project Implementation
- Target group analysis of existing as well as desired new target groups
- Modeling of proto-personas including their needs and expectations
- Design concept for an equally up-to-date and timelessly simple web design
- Optimisation of the user experience
- Fully-responsive web design performance for mobile use
- Creation of an integrated webshop
Added Value
The relaunch has significantly improved user experience on MDRW. The page architecture is clearly contoured, you won't just find your way around quickly, but also always find the right contact person. With better performance and a fully-responsive design, usability meets the highest standards on every device.
The timeless and modern design reflects a certain closeness to the Mitteldeutscher Rundfunk (MDR) website. At the same time, MDR-W sets its own course. Thanks to the integrated web shop, interested parties can obtain marketing studies in a much less complicated way than before.
Want to learn more? I'm looking forward to hearing from you!
Sabrina Pfeifer
Account Executive
Digital Business
