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UX Design – Creating Engaging User Experiences

User experience (UX) design can help you provide users with the best possible digital experience. Discover how UX design contributes to customer loyalty and boosts conversion rates. Our team of UX experts will show you how to achieve truly user-centred UX design.

What Is UX Design?

UX design stands for user experience design. It aims to create products that offer meaningful and relevant user experiences. UX design encompasses the design of a user's entire experience with a product, taking into account aspects such as usability, visual design and functionality.

The goal is to create positive customer experiences through purposeful applications. With the help of user research, you can better understand your customers and provide personalised user experiences.

UX Design: Benefits

Take Your Brand to the Next Level

  • Our design and digital marketing professionals can lead your brand to success in the digital age – right in line with customer demands!

More about brand experience

Brand Experience

UX Design Process: The Four Phases

1. Analysing User Requirements

Whether e-commerce platform or content management system (CMS) – for successful UX design, it is essential to focus on users and their challenges. This is the only way to create a platform that solves problems in a real context of use.

We take over the following tasks:

  • Competitive analysis
  • Contextual inquiry
  • Target group analysis
  • Guideline-based interviews and focus groups

2. Specifying User Requirements

Once users and their problems have been identified, it is important to translate these into specific requirements that are placed on the system to be implemented.

Together we work on the following aspects:

  • Use cases
  • User story mapping
  • Task analysis

3. Designing Interactive Systems

Once the requirements are clear, it is time to get started with the web design. Detailed drafts of the future user interface (UI) are created. We use different, mutually reinforcing methods to arrive at a first prototype in a well-structured manner.

  • Navigation concepts and information architecture
  • Sketches and wireframes
  • Visual design
  • Interactive prototypes

4. Evaluating Design Solutions

We put the aforementioned drafts through their paces from a user's point of view. From this step, we iteratively go back to previous phases to get the most user-friendly result possible.

  • Usability testing
  • Heuristic evaluation
  • Cognitive walkthrough

Is User Experience Measurable?

How good a user experience is depends on many factors, some of which are subjective. However, there are some key performance indicators (KPIs) that companies can use to assess customer satisfaction:

  • Net Promoter Score (NPS): With the help of customer surveys, you can measure customer satisfaction, directly involve your customers and identify their needs.
  • Time on Site: Find out how much time users spend on your website.
  • Conversion Rates: This KPI shows you how many visitors perform certain actions on your website on average.
  • Newsletter Click-Through Rate: Evaluate the extent to which newsletter subscribers follow links in your e-mails.
  • Return Rate: Discover how the number of returns compares to the number of orders.

UX vs UI: What Are the Differences?

UX and UI are often mistakenly used interchangeably. While UX deals with the entire user experience, UI designers are primarily concerned with the actual interface.

 

UX

  • Feelings and emotions that users experience during an interaction
  • Focus on a convenient customer journey
  • Applicable to digital and physical products

 

UI

  • Visual effects that users can interact with
  • Focus on colours, typography, images and more
  • Applicable to digital products

 

UX focuses primarily on users and involves methods such as user research, wireframes and the development of prototypes. UI, by contrast, specialises in users' active perception in relation to products and aims to optimise colours and shapes, typography, layouts and graphic design.

 

Our UX Design Services

We support you in prototyping and design for various systems and hold a wide range of workshops to optimise your processes.

 

(Mobile) App Design

Besides creating an app interface prototype, we support you with the following:

  • Onboarding
  • App store materials
  • App icon
  • Splash screen
  • Micro-animations
  • (In-app) notifications

More about mobile app design

 

Newsletter Design

Here is how we assist you:

  • Co-creation workshop
  • Low-fidelity prototypes
  • Technical reviews and sessions with experts
  • Templates

More about e-mail marketing

 

Mood Board

A mood board can help you with the following:

  • Gathering ideas and inspiration
  • Developing and visualising proposals
  • Creating a basis for decision-making

 

Motion Design and Animation

We support you with the following:

  • Banners
  • Hero sections
  • Logos
  • Micro-interactions and -animations
  • Scroll animations
  • Augmented reality

E-Commerce and Content Management

Our team of UX experts provides assistance with various matters:

  • Requirements elicitation as part of a design workshop
  • Target group analysis
  • Tool selection
  • Website specifications
  • Low-fidelity prototypes (wireframes)
  • Visual design
  • High-fidelity prototype (screen design)
  • Style tiles

Design Systems and Style Guides

We can help you set up a design system:

  • Workshop to identify requirements
  • Definition and import of design tokens
  • Integration with existing tools
  • Creation of a component library

More about design systems

»UX Design Best Practices« Publication

dotSource Best Practices User Experience Design Thumbnail
Find out how you can inspire your target audience with personalised user experiences based on the human-centred design process. Download for free now

Our UX Design Team Supports You Every Step of the Way

Before the Implementation

Before the Implementation

  • Requirements elicitation and analysis
  • Concept creation and visual design
  • Visualisation of UIs
  • Iterations through validating feedback and approvals at every step
  • Evaluation of your existing UX strategy

During the Implementation

During the Implementation

  • Creation and expansion of a prototype
  • Combination with suitable user research services
  • Streamlining of UX processes thanks to Lean UX
  • Establishment of a data-driven optimisation process for an increased return on investment (ROI) and higher conversion rates

After the Implementation

After the Implementation

  • Systematic further development of your UX design
  • Advanced strategies for digital accessibility

UX Design: Even More Efficient with Artificial Intelligence

UX Design with AI

The use of artificial intelligence (AI) significantly reduces the workload associated with repetitive tasks and frees up time for creative endeavours and innovative ideas.

In the field of UX design, this type of technology can support you in automatically generating design elements, for example.

  • It analyses design patterns,
  • tracks their evolution over time,
  • identifies current trends and
  • integrates machine learning to independently create layouts that serve as a basis for your UX design team.

Apart from increasing efficiency throughout the design process, AI enables you to respond seamlessly to changing customer needs.

With the help of process automation, e.g. when analysing target groups and trends, you can identify changes even faster. Benefit from our experience in working with AI and trust our expertise as a UX agency when it comes to implementing AI.

FAQ – Frequently Asked Questions About UX Design

01

What is UX design?

UX design refers to the process of designing digital products that are not only easy to use, but also intuitive and tailored to users' needs. The goal is to create positive experiences that boost customer loyalty and satisfaction.

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02

How is UX design different from UI design?

While UX design focuses on the overall user experience and functionality of a product, UI design deals with the visual aspect and the interface through which users interact with it. Both disciplines complement each other to create an aesthetically pleasing and functional product.

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03

What is design thinking and how is it applied?

Design thinking is an innovative problem-solving approach that prioritises empathy for users, creative idea generation and iterative testing. In five phases – empathy, definition, brainstorming, prototyping and testing – the goal is to understand profound user needs and develop effective solutions.

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04

How does design thinking relate to UX design?

Design thinking lays the foundation for effective UX design by focusing on users' needs and experiences. The use of design thinking methods enables UX designers to come up with innovative solutions that are closely aligned with users' actual requirements.

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05

Why is UX design crucial to the success of e-commerce platforms?

In e-commerce, an excellent user experience leads to higher conversion rates and enhanced customer loyalty. By optimising user experiences based on UX design principles, companies can ensure that their platform is intuitive, accessible and enjoyable to use.

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How can dotSource support your company when it comes to UX design?

dotSource offers a wide range of UX design services – from user research and strategy development to prototyping and final design. Our expertise can help you develop products that are not only functional, but also emotionally engaging so that you can achieve your business goals.

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A Selection of Our UX Design References

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Villeroy & Boch Logo Coloured
Client Logo Seilerei Voigt Coloured
dotSource SPAX Client Logo
dotSource Success Story S Klima Kundenlogo colour
Netto Logo
KIPP Logo
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PERI Logo Kunde dotSource Success Story
Fissler Logo
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dotSource Success Story kik Kundenlogo colour

Do you want to learn more? I'm looking forward to hearing from you!

Christian Onnasch

Christian Onnasch

Account Executive

Digital Business

+49 3641 797 9027

c.onnasch@dotSource.de