UX Design for E-Commerce and CMS

Successful user experience design is much more than just choosing pictures and colours. Through user-centred web design, you’ll strengthen your brand and ensure satisfied customers.

User-Centric Design from the First Idea

UX design is a key differentiating factor in the customer experience. Every target group has different requirements and needs, which come into play when using an interactive system.

With our many years of practical experience, we support you in the identification of relevant requirements for your platform and the development of a coherent, interactive design, so that your users can find desired content and information and use the system in an intuitive way.

Develop Structure and Interaction

In order for your users to find the content and information they want on their website, to find their way around and use the system in an intuitive way, a coherent structure and suitable interaction design are crucial.

In order for the system to fit into the desired brand’s look and leave an impression on the user from the very first moment, we create attractive design concepts tailored to your target group.

A picture paints more than 1,000 words. To get first impressions of the system early on in the project, we create prototypes that are suitable both for in-house presentations and can be used to conduct usability tests.

Tools for Design Decisions

In order to gain initial impressions of the system early in the project, we create conclusive prototypes, not only for internal communication but also for usability tests, for example.

Our Services

User Requirements Engineering
Information Architecture
Moodboards & Web Styleguides/Style Tiles
User Interface Design
Low & High-Fidelity Prototyping
Interaction Design

The Way to Optimal User Experience – A Design Process Centred Around Humans

The human-centred design process follows an iterative approach. Here, the developed concept is repeatedly reviewed and developed until it optimally meets the user requirements.

1. User Requirements Analysis

For the user-centred design, it’s essential to start with the user and their problems. Only in this way can a platform emerge that solves real problems in the real usage context.

Competitive Analysis
Contextual Inquiry
Target Group Analysis
Guide Interviews and Focus Groups

2. User Requirement Specifications

Once users and their problems have been identified, these must be translated into specific requirements that are placed on the system to be implemented.

Use Cases
User Story Mapping
Task Analysis

3. Designing Interactive Systems

If the requirements are clear, it's time to design. It creates concrete designs of the later user interface. Here we use different, mutually reinforcing methods to arrive at a first prototype in a structured way.

Navigation Concepts and Information Architecture
Sketches and Wireframes
Visual Design
Interactive Prototypes

UX-Design - Interaktive Systeme gestalten

4. Design Solution Evaluation

We put the created designs through their paces from a user's point of view. From this step, you can iteratively go back to previous steps to get the most user-friendly result possible.