Digitalisation of Customer Value Creation with a B2B Platform for 36 Countries
Heidelberger Druckmaschinen AG plays a pioneering role in the printing industry and wants to actively shape its future. Consequently, these aspirations should also be reflected in the company's relationship with its customers. Together with the digital experts from dotSource, the technology leader in the field of packaging and advertising printing has implemented a multi-stream project that sets new standards.
About Heidelberger Druckmaschinen AG
Heidelberger Druckmaschinen AG (HDM) has been synonymous with quality and future viability for more than 170 years. With its integrated range of solutions as well as new digital business models, the company plays a leading technological role within its industry. The focus is on the systematic end-to-end digitalisation of customer value creation, with a particular view to automated system solutions for machines, software, consumables and services for the target markets of packaging and advertising printing.
Project Successes
Powerful Features for Modern B2B Commerce
Demanding business customers nowadays expect an intuitive and user-friendly shopping experience. Not only does HDM's new online shop stand out with greater clarity and high-quality product presentation, but it also offers customer-specific prices and order lists as well as a powerful search function.
Digital Ecosystem with a Uniform Design Language
For a seamless customer journey within the HDM world, the dotSource UXD team developed a coherent information architecture for the corporate website and the new online shop. In line with HDM's corporate identity, all important design elements of the front end were modernised and harmonised.
Country-Specific Shop Management
HDM operates 36 international online shops in 22 different languages. Salesforce B2B Commerce Cloud acts as a common basis for the individual national subsidiaries and makes it possible for them to quickly and easily add and manage local product offerings as well as other individual shop elements.
CLIENT | Heidelberger Druckmaschinen AG |
INDUSTRY | Media, Publishing & Printing |
TECHNOLOGY | |
FOCUS | E-Commerce, UX Design |
- Modern e-commerce solution with extensive features for the B2B target group
- Mapping of complex product ranges and pricing models
- Personalised customer experience for higher sales
- Optimal integration into your existing system landscape
- Native integration of other Salesforce solutions such as CRM or marketing automation
- Intuitive usability to ensure an excellent user experience for your commerce team
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