Salesforce CMS for Outstanding Content Experiences
Your customers expect informative, creative and high-quality content. With a content management system (CMS), you can enable authors to create and manage optimised content and present it to your target audience in an appealing way. From websites, blogs, social media platforms and apps to high-quality print products – a CMS can be used to provide content across a wide range of channels. In addition, content and commerce can be combined and both storytelling and shopping can be taken to the next level.
Integrate Salesforce CMS into the Salesforce cloud platform and ensure a consistent customer experience across different channels. This allows you to deliver the experience customers expect. It also helps you increase the effectiveness of your marketing and sales strategies. Benefit from this comprehensive management of customer data, marketing activities and sales processes to create true 360-degree experiences.
Salesforce CMS is compatible with other system landscapes as well. This gives your company the flexibility to integrate the CMS into existing IT infrastructures. Consequently, Salesforce CMS is also a worthwhile option if you are not yet using any other Salesforce solutions.
Salesforce CMS: Meet Customer Needs with Our Services
We guide you throughout the entire process. For your content to be presented in the best possible way, you need to take a three-stage approach to implementation. We make thorough preparations for your project so that nothing stands in the way of a seamless implementation of Salesforce CMS as part of the second stage. Afterwards, we will continue to actively support you.
Before the Salesforce CMS Project
- Development of a successful content management and content commerce strategy as a CMS agency
- Workshops with CMS experts
- Definition of the range of features through a detailed requirements analysis
During the Salesforce CMS Project
- Extensive configuration
- Integration of Salesforce CMS into your existing system landscape
- Connection of other solutions to Salesforce CMS through sophisticated interface management
After the Salesforce CMS Project
- Training of your employees in using Salesforce CMS
- Professional search engine optimisation (SEO)
- Assistance in user experience design and the set-up of a digital experience platform
Salesforce CMS: Features and Assistants
Hybrid CMS
Create content in one central location and make it available across all touchpoints – even beyond Salesforce solutions.
Internationalisation
Thanks to the multilingual menu navigation and the wide range of translation features, there are no more obstacles to the creation of content on an international scale. This allows you to expand your team globally.
Enhanced Usability for Your Content Team
Your employees can easily edit and publish content by using the Lightning Content Builder. Since Salesforce CMS is integrated directly into Lightning Experience as an application, your team enjoys a seamless user experience and can efficiently manage content with the Lightning Content Builder.
Integration of CRM with Salesforce CMS
Create personalised content based on the specific needs of your target audience. Salesforce CMS makes it possible to link customer data from your customer relationship management (CRM) system with the content created.
Experience Builder and Page Designer
Using Experience Builder, you can deliver tailored digital experiences to your target audience by building custom websites, apps or portals. Page Designer supports you in this process and lets you create templates, allowing you to optimise your website's structure.
Rights and Roles
Benefit from better teamwork thanks to comprehensive rights and role management.
Personalised Content and Artificial Intelligence
Create relevant and targeted content that improves customer experiences and encourages interaction. Use artificial intelligence features for personalisation.
Collaboration
Your teams can work together more easily and efficiently. Salesforce CMS makes this possible by enabling seamless teamwork with regard to the creation and management of content. It comes with features such as versioning, comments and approval workflows.
Salesforce CMS: These Benefits Await You
Fast Deployment
Content can be published significantly faster with Salesforce CMS. Your editorial team, for example, can create, manage and publish content completely independently – without requiring the help of developers.
Collaborative Workflows
Salesforce CMS allows you to benefit from workflow and approval features. Editors can create and manage content, which they can then assign to other employees for review and approval. You can adapt and automate these workflows according to your requirements.
Translation and Internationalisation
The back end of Salesforce CMS supports many different languages and provides translation assistance. This allows you to further scale your content marketing efforts and reach more people.
Consistent Design
Create a visually appealing, consistent look and feel once and then let Salesforce CMS handle the design guidelines for the entire website. All subsequent content will be presented accordingly, resulting in a coherent design.
Omnichannel CMS
With Salesforce CMS, you can reach your target audience across all channels. Nowadays, you need to optimise your website for all devices – from desktop PCs, smartphones and tablets to smartwatches. Salesforce CMS lets you create content in a centralised location and then distribute it to the right channels.
Software as a Service (SaaS)
Benefit from a high level of flexibility in terms of computing capacity, allowing you to scale your system as required. Salesforce CMS is an application running in the cloud, which ensures that there are always enough resources available – even during peaks in demand. This significantly contributes to the future viability of such a system.
FAQ – Frequently Asked Questions About Salesforce CMS
How can companies benefit from using Salesforce CMS?
Your company can benefit from using Salesforce CMS in a number of ways:
- Easily create, organise and publish content across a wide range of channels to deliver personalised and relevant customer experiences
- Link different data sources and manage them centrally by seamlessly integrating Salesforce CMS into the Salesforce cloud platform and other system landscapes
- Make sound decisions and provide tailored digital experiences
- Improve collaboration and efficiency across your company
- No extensive technical expertise required to use the system effectively
- Intuitive user interface that makes the system easy to use
Overall, using Salesforce CMS helps you manage your content effectively, create personalised customer experiences and improve collaboration across your company. This in turn leads to increased efficiency, greater customer loyalty and ultimately the success of your business.
By combining content and commerce and enabling integration with powerful cloud and IT systems, Salesforce CMS opens the door to true 360-degree experiences.
How does Salesforce CMS help companies create content?
Salesforce CMS simplifies this process by providing WYSIWYG (»What you see is what you get«) editors, drag-and-drop tools as well as workflow trackers to support marketers in creating, managing and publishing content efficiently.
In addition, the CMS comes with advanced features for SEO, template creation and digital experience enhancement. You can create websites, landing pages as well as microsites and share content across various channels.
How much does Salesforce CMS cost?
The costs of such a project vary depending on the scope, need for customisation and specific requirements. For the implementation and configuration of Salesforce CMS, it is advisable to draw on the expertise of an experienced digital agency.
Companies that already use Salesforce as a CRM platform can benefit from Salesforce CMS as part of their existing Salesforce subscription. As a CMS agency, dotSource can support you in the form of a detailed requirements analysis.
Can I create personalised content with Salesforce CMS?
Yes. Salesforce CMS allows you to tailor content to different target audiences and customer segments. You can use customer data to create content based on the interests and needs of your customers.
The use of Salesforce Service Cloud also comes in handy here – by integrating both systems, you can access relevant information to interact with your customers on a personalised level.
How can I integrate Salesforce CMS into my existing system landscape?
Salesforce CMS can be integrated into the Salesforce cloud platform and other system landscapes, allowing you to benefit from maximum flexibility. As a CMS agency, we are happy to assist you in implementing and seamlessly integrating the solution.
Why should companies work with a CMS agency like dotSource when it comes to the implementation?
As an experienced CMS agency, we support you at every step of the process – from the requirements analysis and extensive configuration to the customisation of Salesforce CMS. We can look back on many successful Salesforce CMS projects and thrive on new challenges.
We Implement Your Multi-Cloud Solution
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