Digital Marketing Strategy
Together with you, our experts use creative and agile methods to identify and prepare the right set of strategies and measures that meets your requirements while also being tailored to the individual needs of your target audience. This way, you not only benefit from a structured approach, but also from satisfied customers thanks to long-term customer focus.
The development of your digital marketing strategy is divided into several successive stages:
- Discovery
- Analysis
- Concept creation and planning
Digital Marketing Consulting
You do not want to hand over control of your digital marketing, but would like to have support in certain areas? Our experts will gladly assist you.
Audits for short-term optimisation potential
- We identify optimisation potential and quick wins for your marketing activities. We can also carry out ad hoc audits with our dotCheck.
Concepts for a long-term plan
- If you are unsure how to position yourself in the fields of SEO, SEA, e-mail marketing, etc. in the future, we will develop a long-term concept for you.
System selection according to your requirements
- Whether tracking tool, e-mail marketing software or bid management – as an independent digital agency, we will gladly support you in selecting the right system.
Operational consulting in daily business
- As a challenging partner, we regularly make recommendations for the optimisation of your strategic and operational measures – even at short notice in our online consulting session.
Campaign Management
We take over the ongoing management of your campaigns and ensure their long-term success. In regular jour fixe meetings, we keep you up to date and discuss further measures.
Operational implementation
- Implementation of your action plan according to your objectives and digital marketing strategy
- Setting up campaigns within the specific digital marketing channels
- Setting up campaign tracking as the basis for measuring your success
Optimisation of your campaigns
- Monitoring and adapting campaigns according to your objectives
- Making proactive optimisation suggestions
- High transparency and control so that you keep access to your account at all times – we always coordinate the implementation of measures with you.
Monitoring and reporting of your campaign success
- Continuous performance monitoring of your campaigns, using individual dashboards if requested
- Regular reporting
Digital Marketing Workshops and Training Courses
No matter whether it is KPI expertise, campaign planning or tool knowledge – we train you in digital marketing disciplines of your choice, either face to face or online.
Standard training to quickly and easily build up expertise
- Teaching the theoretical basics of digital marketing or individual digital marketing disciplines
- Consolidation of what has been learned by means of individual practical exercises
Individual training tailored to your company
- Teaching theory in the disciplines relevant to you – to the extent you choose
- Consolidation of the content through practical exercises tailored to your company
Accompanying training through learning by doing
- Transferring knowledge in daily practice
- Transferring expertise and gradually handing over control of your campaign management so that you can take over the operational support yourself
Digital Marketing with Artificial Intelligence
Modern digital marketing makes use of artificial intelligence (AI) technologies, especially machine learning and deep learning. As data and resources become increasingly available, these technologies enable you to further refine marketing strategies, better understand your target audience and provide tailored content. This allows you to make data-driven decisions and increase your team's efficiency.
AI Use Case
You can, for example, inspire your target audience with personalised landing pages. AI makes it possible to analyse the behaviour of website visitors and identify their needs and preferences in real time. Based on this, the content on your landing pages is automatically personalised to be particularly relevant to your customers.
By using AI, you can ensure an excellent user experience and respond more quickly to changes.
Benefit from Our AI Expertise
Our Digital Marketing Services
Do you want to learn more? I'm looking forward to hearing from you!
Nadine Kannengießer
Account Executive
Digital Business