About Mövenpick Wein
With the opening of the first Mövenpick restaurant in 1948, Uli Praeger laid the foundation for a Swiss success story. Almost 70 years later, the brand with the known seagulls logo stands for pleasure at the highest level. Today Mövenpick Wein is one of the leading importers and suppliers of quality wines in their domestic markets Switzerland and Germany.
The philosophy of Mövenpick Wein is not the wine sales, but the experience of wine culture. In order to give connoisseurs and lovers more time for consumption, the Mövenpick shop offers the chance to get to know and order exclusive wines from all over the world conveniently and easy online.
CLIENT | Mövenpick Schweiz AG, Wine division |
PROJEKT | |
TIME FRAME | January 2016 to September 2016 |
TECHNOLOGY |
Maximum of user-friendliness at the pulse of time & target group
INITIAL SITUATION
With the intention of modernising their online brand presence and improving the usability on mobile devices Mövenpick Wein entrusted dotSource with a new design concept and the subsequent integration into the existing Magento e-commerce platform.
The redesign should be geared to the corporate identity of Mövenpick Wein, but appear more modern and flexible in regards to the implementation of the latest design trends due to adding more colours and shades.
REALISATION
- Target group analysis of current as well as the desired new target groups
- Design of proto-personas including their needs and expectations
- Design conception for latest design trends
- Improvement of user experience, performance and responsive web design
- Integration of smart filters & clever product lists
- Creation of a mobile commerce design
ADDED VALUE
Due to their elaborate architecture the start page as a door to the virtual wine cellar provides the user with a positive customer experience right from the start. Inexperienced new customers as well as returning visitors and regular customers will be picked up according to their needs by the start page.
The large navigation bar and the omnipresent search line direct the purposeful buyer directly to the desired product, while the wide range of product presentations and the teaser area take undecided visitors by the hand and provide them with concrete proposals for their purchase in the shop. Regular customers, who previously preferred repeat purchases, get inspired by the changing product presentation to immerse deeper into a previously unknown sortiment.
