SiebenWunder GmbH was founded as an HR management start-up in Jena in 2017. The company's services focus on consulting related to digitalisation in HR and recruiting. For example, the start-up helps small and medium-sized companies to find the right HR software or to develop the right marketing strategy in the field of human resources.
In addition, topics such as talent promotion, organisation of HR projects and onboarding are also part of its range of services.
SiebenWunder particularly stands out due to its customer-oriented approach, which is by no means standard in the HR industry – but it is for the young HR company.
Besides a convincing strategy, a representative brand look is essential for getting off to an ideal start on the market.
To achieve this, SiebenWunder GmbH requested a corporate design that moves away from the fairytale feel to the company's name and expresses professionalism and expertise. The name refers to the »Sieben Wunder von Jena« (»Seven Wonders of Jena«), thus embodying the start-up's regional solidarity.
Therefore, dotSource had to create a modern and smart design concept that ideally captures the brand's guiding principles. In addition to the company's personality, the concept was to reflect the spirit of the two founders one-to-one.
The dotSource team created a design concept for the HR brand that included a logo, typography and key visuals.
The logo and the key colours were designed to give the brand a modern and elegant look that stands out from the simplicity customary in the industry.
In line with the guiding principles, the design concept was also implemented for the HR start-up's digital presence. Colours and shapes were used in such a way that the focus is now elegantly placed on the content and regional character of the HR company.
Success & Added Value
The design concept, which was created by dotSource within a short period of time, paved the way for the HR start-up to authentically position itself in the market and increased its recognition value and memorability in comparison to its competitors.
A scalable concept and the documentation of the style guide also allow SiebenWunder to remain flexible in the future. Moreover, dotSource's additional implementation of the design on print media helped the HR company from Jena to quickly get started.
Read our success story to find out exactly how the brand experience experts created a corporate design that perfectly presents the HR company on all its communication channels. It also discusses all the other details of the visual brand design.
We were impressed by the professionalism and speed of work and are pleased with the appearance of our company every day.