Social Media Marketing & Advertising

Communicate with your target groups in their familiar environment – on Facebook, Instagram & Co.

Social Commerce: Feeds Become Shoppable

Find out more about the current trends in social media marketing in our Handelskraft Trend Book 2021 »Digital Freedom«.

Our Services in the Field of Social Media Marketing & Advertising

With social media marketing and advertising, you operate exactly where your potential customers are every day. We will gladly assist you with our expertise in designing and implementing your social media projects. Together with you, we develop an individual social media strategy and implement your measures in a targeted manner – starting from the selection of suitable social media platforms to the continuous support of your channels and community.

Consulting and creation of your individual social media strategy concept
Research and definition of your target groups as well as selection of relevant social media channels
Analysis of your current social media communication as well as market and competition analysis with identification of optimisation potential
Setting up your social media profiles

Development of effective campaigns and coordinated editorial calendars
Operational management and continuous optimisation of your social media communication and ongoing community management
Consulting, support and implementation of social media advertising
Consulting and support in selecting social media tools

Setting up tracking tools and events to optimally evaluate your performance
Regular reporting and monitoring of progress towards your goals based on your relevant KPIs
Creation of individual dashboards for a quick overview of your perfomance
Workshops, training courses and transfer of knowledge about social media marketing and advertising as well as how to use the corresponding tools

Social Media Marketing Brings You Closer to Your Target Group

Social media accompanies the everyday life of most people. Whether it is in a professional or private context: social networks like LinkedIn, Xing, Facebook, Instagram or Twitter are omnipresent in people’s communication. In addition, new social media such as TikTok emerge time and time again. They try to meet the human need for social interaction even better. Social networks are also the places where your customers reveal the most about themselves. With a holistic social media marketing strategy, you can thus address (potential) customers efficiently and accurately.

Due to selective perception and cross-media information overload, channel- and target-group-specific content is indispensable to communicate the message of your company and your brand in an authentic and attractive way.

However, it is not only the »what«, but also the »where« that has to be taken into account when creating your social media marketing concept. Different target groups usually prefer different social media channels, whose individual characteristics also have to be taken into account when it comes to communication. Adapted to your target groups, you can benefit from sustainable brand development and increased customer loyalty when implementing your individual social media marketing communication thanks to the strong interaction with users.

Moreover, social media ads based on published user data, such as demographics, interests and activities, can be used to further expand your reach.

With social media advertising, your advertising measures can be targeted precisely to your target group and, in addition to efficiently promoting your products and services, you can generate leads, improve conversion rates and increase your turnover. Furthermore, the latter can also be achieved by adding a shop function to the respective social media platform, e.g. a Facebook Shop or Instagram Shopping. You can see that no matter what goal you want to achieve with your social media marketing measures, the possibilities within social media are just as diverse as the landscape of social media channels itself.

Our social media experts are happy to advise you.

Send an enquiry now