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UX Audit: Your Catalyst for Conversions and Brand Growth

High bounce rates? Hardly any conversions? Or simply the feeling that you could achieve more? A user experience (UX) audit shows you where users abandon their journey, which obstacles slow them down and which optimisations really have an impact. With the UX audit by dotSource, you receive a structured analysis and clear recommendations for action.

Find Out Where Users Drop Off

As part of a 30-minute consulting session, we work with you to identify which UX approach best supports your project and define sensible next steps.

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UX Audit: Why Analysis and Consulting with dotSource Are the Right Move Forward

How the UX Audit Works

Pick Your Focus Area and Book a UX Audit – No Commitment Required

Your Contact for Further Questions

Thomas Loppar

Thomas Loppar

Account Executive

Digital Business

+49 3641 797 9032

t.loppar@dotSource.de

 

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  • Our experts will take your enquiry and get back to you within one working day.

 

What Is a UX Audit?

A UX audit assesses the current state of your website, online shop or platform from the perspective of users and based on your goals. In doing so, it combines methods from UX analysis and usability analysis.

It reveals where user journeys stall, which obstacles make use more difficult and where there is potential for optimisation.

The analysis is carried out along real user journeys and based on established usability heuristics and UX best practices.

This results in a well-founded assessment that gives you clarity and creates a reliable basis for further decisions.

UX audits should be carried out regularly, ideally every two to three years or whenever major changes to your digital applications are planned.

At dotSource, you can choose from these UX audit focus areas:

When Is a UX Audit the Right Move?

Focus Areas of the UX Audit: Just as Flexible as Your Project

Every organisation brings different goals, systems and frameworks with it. That is why we tailor the UX audit specifically to your requirements.

As a rule, several pages along the user journey are analysed. If required, individual, particularly complex components can also be examined in greater depth. You determine the scope and level of detail of the documentation yourself. This ensures that you receive exactly the insights you need for your next decisions.

Conversion Rate Optimisation

Identify potential, increase impact

You can see how effectively your digital product supports your business objectives. The UX audit with a focus on conversion rate optimisation analyses relevant key performance indicators (KPIs) and shows you where conversions are lost and where optimisations can have the greatest impact, complemented by a targeted usability analysis of your most important user journeys.

A UX audit with a focus on conversion is particularly worthwhile if you

  • want to improve specific KPIs
  • notice high bounce rates on individual pages
  • want to prepare or validate A/B tests

Optimise KPIs strategically

Usability and UI

Simplify use, provide guidance

You find out how intuitive and easy to use your digital applications are. The UX audit with a focus on usability and UI analyses ease of use, user guidance and visual aspects and shows whether your system meets common UX and UI best practices.

Details matter too: perception, consistency and UX.

A UX audit with a focus on usability and UI is particularly worthwhile if you

  • are unsure whether your system meets the needs of your target audiences
  • want a neutral usability assessment, including a comparison with competitors
  • want to check whether your presence meets current UX standards

Improve usability and UI

Accessibility

Check accessibility, reduce risks

You can identify where barriers exist in your digital products and services and which adjustments are necessary. This ensures that your product remains accessible to people with impairments.

If you consider accessibility early on, you can avoid complex and costly adjustments in later stages of development.

A UX audit with a focus on accessibility is particularly worthwhile if you

  • offer products and services to consumers
  • want to expand your potential user base
  • want to make digital experiences more inclusive
  • want to check whether legal requirements are met

Keep accessibility in mind

Brand Experience

Make your brand experience tangible and consistent

The focus is on visual design, brand impact and tone of voice throughout the entire user journey. A brand-experience-focused UX audit evaluates colours, typography, imagery and consistent brand presentation across all relevant touchpoints.

Trends, the competitive landscape and target audience requirements are also taken into account in the evaluation.

A brand-experience-focused UX audit is particularly worthwhile if you

  • want to review or refine your brand impact
  • want to stand out from the competition visually
  • a rebranding, redesign or brand development is planned

Evaluate brand experience

Who Works on Your UX Audit?

FAQ – Frequently Asked Questions About UX Audits

01

How does a UX audit differ from user surveys or user testing?

A UX audit provides a structured evaluation of existing digital products based on established UX methods. Unlike user testing or interviews, it is a systematic analysis that combines elements of a usability audit and a usability analysis. It delivers a well-founded overall assessment and clear recommendations for action, without the need for time-consuming recruitment or test set-ups.

02

How time-consuming is a UX audit for my team?

There is little effort on your end. What is primarily required is access to the system, existing data and a kick-off meeting. The analysis, evaluation and documentation are carried out independently so that your team can focus on day-to-day business.

03

How clear and actionable are the recommendations from a UX audit?

The results are clearly prioritised, documented in a transparent way and designed to be actionable. You do not receive abstract UX assessments, but rather specific starting points that can be translated directly into design, development or optimisation measures.

04

Which projects benefit most from a UX audit?

A UX audit is particularly suitable before relaunches, when performance has stagnated, for systems that have evolved over time or when there is a lack of time or in-house UX expertise.