Not only is agriculture one of the oldest and most important production and trade sectors, but it is also one of the industries that has been subject to permanent structural change over the last 70 years like hardly any other – and still is. The reason for this development is technological progress – and that's a good thing.
Tradition and modernity are not mutually exclusive. Quite the opposite. Digitalisation offers the chance to turn classic analogue virtues into even better functioning digital concepts and processes. Companies such as our clients BayWa, myAGRAR, Fricke or KWS Saat are already making use of this potential and are developing new, future-proof business models.
E-Commerce Platforms for Agricultural Products & Services
E-commerce platforms for agricultural products have to meet the specific requirements of the agricultural industry. These include:
- comprehensive rights & role concepts
- the connection of IoT devices, for example to determine current stock levels and automatically check new deliveries
- the integration of different service channels, for example WhatsApp or live chats
- mobile optimisation for regions with weak mobile infrastructure
Mobile First for Optimum Performance in the Field
Farmers prefer to be in the field, so the shopping experience has to take place there as well. 3G optimisation is a very important issue in this context. This may be surprising in times when we are mainly talking about expanding 5G coverage. However, many farmers still access digital content from regions where mobile internet reception leaves much to be desired.
We optimise your e-commerce presence, even for slow data connections, such as 3G or Edge, and thus offer your customers an ideal shopping experience – no matter where they are.
Digital Service Channels for Easy Communication
The majority of farmers in Germany regularly uses messengers such as WhatsApp in everyday life. This offers agricultural companies the opportunity to reach their target group quickly and on the move. Instead of a long and complex purchasing process, individual and quick information about products is required, for example via messengers, live chats or chatbots. These channels can be used to offer product advice and handle complaints, but also to provide newsletters and content.
We help you to expand your digital service channels and to identify exactly those channels that are relevant for your customers.
Smart Farming Reduces the Workload of Farmers
Whether it is high-tech agricultural machinery, agricultural apps, robotics or drones: digital technologies are already an integral part of agriculture today. They offer the opportunity to optimise processes and save resources and costs. However, many farmers see digitalisation as a challenge, do not have enough know-how or are concerned about IT security.
Our digital consultants advise you on the implementation of digital technologies, their connection to the existing system landscape and your IT security. We also train your employees in using digital technologies.
Big Data in Agriculture
Be it data on soil, water or air quality or even weather data: agriculture produces enormous amounts of data. The meaningful evaluation of this data can take daily work to a new level. The agricultural industry benefits greatly from increasingly efficient data acquisition via sensor technology, the processing of this data with the help of artificial intelligence and increasingly effective data transmission.
We support you in evaluating large amounts of data using intelligent algorithms and artificial intelligence and help you make well-founded, effective business decisions based on this data.
Scalable Cloud Solutions for Real-Time Analysis
The increasing digitalisation and the rise in the amount of data to be evaluated also entail a growing demand for computing power and storage capacity. With the help of cloud computing, it is possible to create extremely flexible and scalable hardware and software infrastructures that allow for real-time analysis of data on agricultural machinery or information collected by drones.
We support you in developing your individual cloud infrastructure. It offers the basis for carrying out real-time analyses, providing high-performance e-commerce solutions and responding quickly to customer behaviour.
- Digitalisation of sales and services using an innovative digital B2B platform based on SAP Commerce
- Additional digital services, for example delivery subscriptions for unpackaged goods (e.g. fertilisers and seeds) or the leasing of machinery
- 3G optimisation for optimum availability of online portals, even in rural areas
- Mapping of complex delivery logics that allow different warehouses to be perfectly orchestrated