About TEAG
Whether it is natural gas, electricity or district heating – with 24 locations and more than 1,800 employees, TEAG Thüringer Energie AG is the leading energy service company in the Free State of Thuringia.
The municipal company supplies more than 480,000 customers throughout Germany with electricity, natural gas and district heating and offers a wide range of energy-specific services – whether for private households, business customers, industrial companies or municipal utilities and suppliers.
Project Successes
Measurable Online Marketing and Appealing Content
TEAG's new tariff overview is much clearer than before. Thanks to a digital marketing workshop, information in social ads, direct mail advertising and on the website is presented more effectively.
Tailored Design for an Excellent Website
The dotSource UXD team developed, among other things, a transparent tariff calculator and created a user-friendly checkout process so that customers can navigate the wide range of tariffs even better.
Positive Brand Experience
Those who want to improve user experience must also improve communication. TEAG's »HuBÄRt«, for example, serves as a furry energy expert, brand ambassador and appealing communicator in the social media world to attract younger clientele by creating emotional value.
CLIENT | TEAG Thüringer Energie AG |
INDUSTRY | Energy |
TECHNOLOGY | Adobe Creative Suite, UXPin, Miro, Google Tag Manager & Google Data Studio |
FOCUS | Digital Marketing, UXD, Brand Experience & IT |
- Use of branded and appealing advertising materials
- Optimisation of your website's user experience
- Target-group-focused online marketing
- Development of both physical and digital campaigns
- Conducting comprehensive competition analyses
- Development of an impressive content strategy
Download the success story now
Want to learn more? I'm looking forward to hearing from you!
