About Zweygart
Zweygart was founded in 1874 as a colonial wares trader and now employs more than 300 staff in 13 locations. As a specialist distribution group with their head office in Gärtringen, Zweygart is active in wholesale, retail and safety technology.
Among other things, Zweygart distributes power tools, hand-, forest- and garden tools, door-, window and furniture fittings, as well as products from the areas of occupational health and safety, fastenings and chemicals.
| Client | Zweygart Fachhandelsgruppe GmbH & Co. KG |
| Technology | Magento Community Edition |
| Time frame | November 2013 bis May 2014 |
Project aim, services and value added
The aim of the project was to optimise and to develop the B2B and B2C online shop zw24.de further.
With the adjustment of the e-commerce system’s performance, dotSource’s experts were able to create the important preconditions for meeting the high expectations of the Zweygat group’s B2B and B2C customers.
Services of dotSource
- Refactoring and performance improvement
- Redesign of the interface to the ERP system
- Online Marketing (SEO, SEA, Web analysis, Conversion optimisation, Product data marketing)
- Module development for dynamic pricing on Amazon
Value added for Zweygart
The module for dynamic pricing on Amazon effects a greater presence of Zweygart in the upper positions on Amazon, which makes a positive impact on the sales potential.
With targeted online marketing services, Zweygart profits in the long term from more traffic and finally from more turn-over and a higher ROI.
