bofrost* Dienstleistungs GmbH & Co. KG was founded in 1966 by Josef H. Boquoi in Issum in the Lower Rhine region and currently has around 11,000 employees. bofrost* is the European market leader in direct distribution of ice cream and frozen food specialities and operates in twelve countries. About four million households are supplied directly. Particularly in times of the Corona crisis, the business is booming.
bofrost* has always wanted to offer its customers a convenient shopping and culinary experience directly at the kitchen table. Besides catalogue ordering and an online shop, the company also offers customer consulting via telephone and face-to-face. This service-oriented approach is all the more valuable in times where many customers feel insecure. Not least with the redesign of the online shop and the integration of pioneering features, bofrost* demonstrates its far-sighted strategy.
E-food is an important growth market in the e-commerce sector, not only since a pandemic in 2020 has presented the world with unexpected challenges in terms of everyday supply. In the context of the e-food trend, demands on players have increased in terms of inventory and logistics, and technological solutions for online business have to be up-to-date, flexible and scalable. The cooperation between dotSource and bofrost* was thus aimed at a future-oriented relaunch of the bofrost* online shop in order to modernise it in the long term and to optimise it for customers with impairments, for example colour vision deficiency, and customers with food intolerances.
Project Scope & Services
The relaunch was initially focused on changing the shop system. bofrost* chose SAP Commerce because this e-commerce software ensures excellent usability and data maintenance and performs particularly well at high access rates.
After the relaunch, the shop impressed with a new and fresh design by the dotSource UX team. Short load times, easy access, an optimised view for mobile devices and a comprehensive search function are further characteristics of the shop.
The latter feature is particularly important for many customers: certain ingredients can be excluded deliberately – and it is possible to search for certain ingredients.
A recipe section with exciting content commerce aspects rounds off the successful new web presence of bofrost*. The tradition-steeped company based in the Lower Rhine region is thus leading the way in terms of e-food – even or particularly in times of unusually high order volumes.
Thanks to the cooperation between bofrost* and dotSource, the shop was modernised and the direct distribution of frozen foods was set up in a future-proof way. bofrost* benefits from the following added values:
- Fresh and modern design across all channels – from online shop to catalogue
- Useful features such as filter options for ingredients and allergens
- Ordering options for everyone: screen reader friendly code for people with visual impairments, easy-to-understand language, intuitive user guidance
- Outstanding customer experience from product selection to checkout
- Special payment method: payment upon delivery with the option to purchase additional products
- Content commerce thanks to linked recipe collection and informative texts
- Constant rises in traffic
At bofrost*, we not only place the highest demands on the quality of our products, but also want to contribute to an outstanding customer experience with our range of content, nutrition counselling and customer service. The successful relaunch of the online shop and its corresponding sales channels perfectly reflects this aspiration.