dotSource - your digital agencydotSource - your digital agency
← back
  • Home
  • ServicesServices
    • ÜbersichtÜbersichtServices
    • Know HowKnow HowDigital Consulting
    • Remote BusinessRemote BusinessRemote Business
    • E-CommerceE-CommerceE-Commerce
    • Starke MarkenStarke MarkenContent Management
    • DatenmanagementDatenmanagementPIM, MDM & DAM
    • Vertrieb und MarketingVertrieb und MarketingCRM, Sales & Service
    • Marketing AutomationMarketing AutomationMarketing Automation
    • Digitale KampagnenDigitale KampagnenDigital Marketing
    • User-Experience-DesignUser-Experience-DesignUX Design & Usability
    • Brand ExperienceBrand ExperienceBrand Experience
    • IT Cloud ServicesIT Cloud ServicesCloud Services
    • Data-Driven BusinessData-Driven BusinessData-Driven Business with BI & AI
    • Plattform-IntegrationPlattform-IntegrationPlatform Integration
  • SolutionsSolutions
    • Solutions
    • SAP
    • Salesforce
    • Adobe
    • commercetools
    • Magento
    • Shopware
    • Intershop
    • Coveo
    • MuleSoft
    • Vigience Overcast
    • FirstSpirit
    • Magnolia
    • TYPO3
    • Contentful
    • Bloomreach
    • Frontastic
    • Contentserv
    • Stibo Systems
    • Akeneo
    • CELUM
    • Zoom
    • Microsoft Teams
    • Tessa
  • IndustriesIndustries
    • ÜbersichtÜbersichtIndustries
    • AgricultureAgricultureAgriculture
    • AutomotiveAutomotiveAutomotive
    • Construction BuildingConstruction BuildingConstruction & Building
    • Consumer GoodsConsumer GoodsConsumer Goods
    • EnergyEnergyEnergy
    • IndustryIndustryIndustry
    • Media, Publishing & PrintingMedia, Publishing & PrintingMedia, Publishing & Printing
    • PharmacyPharmacyPharmacy
    • Trade FairsTrade FairsTrade Fairs
    • RetailRetailRetail
    • WholesaleWholesaleWholesale
    • weitere Branche iconweitere Branche Icon greenOther
  • AgencyAgency
    • ÜbersichtÜbersichtOverview
    • Management und TeamManagement und TeamManagement and Team
    • Vision und MissionVision und MissionVision and Mission
    • EinblickeEinblickeInsights
    • PressePressePress
    • Soziale VerantwortungSoziale VerantwortungSocial Responsibility
    • PartnerPartnerPartners
  • ReferencesReferences
    • ÜbersichtÜbersichtOverview
    • KundenKundenClients
    • Success StoriesSuccess StoriesSuccess Stories
  • Media CentreMedia Centre
    • ÜbersichtÜbersichtÜbersicht Mediathek
    • PublikationenPublikationenPublications
    • Success StoriesSuccess StoriesSuccess Stories
  • Career
  • HandelskraftHandelskraft
    • ÜbersichtÜbersichtOverview Handelskraft Brand
    • Handelskraft TrendbuchHandelskraft TrendbuchTrend Book
    • Handelskraft BlogHandelskraft BlogBlog
    • Handelskraft KonferenzHandelskraft KonferenzConference
  • DE
  • EN

You are here:

  1. Home
  2. References
  3. Success Stories
  4. bofrost

bofrost*

Relaunch of the bofrost* Online Shop with Inclusive Design

bofrost* Success Story

Find out more about how the manufacturer and distributor of frozen foods has set up its online shop in a modern and crisis-proof way.

 Download here

About bofrost*

bofrost* Dienstleistungs GmbH & Co. KG was founded in 1966 by Josef H. Boquoi in Issum in the Lower Rhine region and currently has around 11,000 employees. bofrost* is the European market leader in direct distribution of ice cream and frozen food specialities and operates in twelve countries. About four million households are supplied directly. Particularly in times of the Corona crisis, the business is booming.

bofrost* has always wanted to offer its customers a convenient shopping and culinary experience directly at the kitchen table. Besides catalogue ordering and an online shop, the company also offers customer consulting via telephone and face-to-face. This service-oriented approach is all the more valuable in times where many customers feel insecure. Not least with the redesign of the online shop and the integration of pioneering features, bofrost* demonstrates its far-sighted strategy.

bofrost* Logo
CLIENT

bofrost* Dienstleistungs GmbH & Co. KG

INDUSTRYE-Food, Direct Distribution of Frozen Foods
BUSINESS FIELD

B2C

PROJECT

Online Shop Relaunch

PROJECT PERIOD

January 2016 – October 2018

SYSTEM

SAP Commerce

bofrost* Onlineshop

bofrost* and SAP Commerce: Various Features for a Heterogeneous User Group

Initial Situation

E-food is an important growth market in the e-commerce sector, not only since a pandemic in 2020 has presented the world with unexpected challenges in terms of everyday supply. In the context of the e-food trend, demands on players have increased in terms of inventory and logistics, and technological solutions for online business have to be up-to-date, flexible and scalable. The cooperation between dotSource and bofrost* was thus aimed at a future-oriented relaunch of the bofrost* online shop in order to modernise it in the long term and to optimise it for customers with impairments, for example colour vision deficiency, and customers with food intolerances.

Project Scope & Services

The relaunch was initially focused on changing the shop system. bofrost* chose SAP Commerce because this e-commerce software ensures excellent usability and data maintenance and performs particularly well at high access rates.

After the relaunch, the shop impressed with a new and fresh design by the dotSource UX team. Short load times, easy access, an optimised view for mobile devices and a comprehensive search function are further characteristics of the shop.

The latter feature is particularly important for many customers: certain ingredients can be excluded deliberately – and it is possible to search for certain ingredients.

A recipe section with exciting content commerce aspects rounds off the successful new web presence of bofrost*. The tradition-steeped company based in the Lower Rhine region is thus leading the way in terms of e-food – even or particularly in times of unusually high order volumes.

bofrost* Ensures Culinary Pleasure – and an Outstanding Customer Experience Across All Channels

Thanks to the cooperation between bofrost* and dotSource, the shop was modernised and the direct distribution of frozen foods was set up in a future-proof way. bofrost* benefits from the following added values:

  • Fresh and modern design across all channels – from online shop to catalogue
  • Useful features such as filter options for ingredients and allergens
  • Ordering options for everyone: screen reader friendly code for people with visual impairments, easy-to-understand language, intuitive user guidance
  • Outstanding customer experience from product selection to checkout
  • Special payment method: payment upon delivery with the option to purchase additional products
  • Content commerce thanks to linked recipe collection and informative texts
  • Constant rises in traffic

At bofrost*, we not only place the highest demands on the quality of our products, but also want to contribute to an outstanding customer experience with our range of content, nutrition counselling and customer service. The successful relaunch of the online shop and its corresponding sales channels perfectly reflects this aspiration.

Matthias van der Donk, Head of Corporate Marketing, Communication, Strategy - bofrost*
  1. bofrost*
  2. About bofrost*
  3. bofrost* and SAP Commerce: Various Features for a Heterogeneous User Group
  4. bofrost* Ensures Culinary Pleasure – and an Outstanding Customer Experience Across All Channels
  5. What Our Clients Say
  6. bofrost* Case Study
bevh Business Partner greybevh Business Partner color
Logo BVDW Trusted AgencyLogo BVDW Trusted Agency
commercetools Partner Logo greycommercetools Partner Logo color
Contentserv Logo greycontentserv Logo
e-Spirit Logo greye-Spirit Logo
Google Partner Logo greyGoogle Partner Logo
IBM Business Partner Logo greyIBM Business Partner Logo
K5 Liga Logo greyK5 Liga Logo color
Magento Logo greyMagento Logo color
Salesforce LogoSalesforce Logo
SAP Hybris grey LogoSAP Hybris blue Logo
shopware Logo greyShopware Logo
Adobe PartnerAdobe Partner
Stibo Systems Logo greyStibo Systems Logo
Typo 3 Logo greyTypo 3 Logo
Magnolia LogoMagnolia Logo
Akeneo LogoAkeneo Logo

More Information

  • System Selection
  • E-Commerce Consulting & Strategy
  • User Experience Design
  • Magento
  • Intershop
  • SAP Hybris Commerce
  • Salesforce Commerce Cloud
  • Salesforce CRM​​​
  • Google AdWords
  • Online Shop Search Engine Optimisation
  • Newsletter & E-Mail Marketing
  • Conversion Optimisation
  • Product Information Management (PIM)
  • Content Management
  • Customer Relationship Management (CRM)
  • E-Commerce Training

More from dotSource

  • Partners
  • Digital Business School
  • Labs
  • Handelskraft

Locations

Head Office Jena

Goethestraße 1

07743 Jena, Germany

T +49 3641 797 9000

F +49 3641 797 9099

office-jena(at)dotsource.com

Office Berlin

Hardenbergstraße 9

10623 Berlin, Germany

T +49 30 220 122 360

office-berlin(at)dotsource.com

Office Leipzig

Hainstraße 1-3

04109 Leipzig, Germany

T +49 3641 9919 1000

office-leipzig(at)dotsource.com

Office Dresden

Theresienstraße 18

01097 Dresden, Germany

T +49 351 7999 9000

office-dresden(at)dotsource.com

Office Stuttgart

Feuerseeplatz 14

70176Stuttgart, Germany

T +49 711 252769 50

office-stuttgart(at)dotsource.com

Contact Form

© 2021 dotSource GmbH - Digital Success right from the start

Follow Us

  • Subscribe to our YouTube Channel
  • Follow us on Twitter
  • Follow us on Instagram
  • Follow us on Xing
  • Follow us on LinkedIn

Page Topics

  • Adobe Marketing Cloud
  • Multichannel Strategy
  • SAP Hybris Customer Engagement & Commerce
  • Mobile Commerce
  • Shop Management
  • Full Service and Entry Level Solutions
  • B2B E-Commerce
  • Fashion & Lifestyle
  • Media & Publishing
  • Digital Transformation
  • commercetools
  • E-Commerce with Microsoft Dynamics

More links

  • Contact
  • Privacy Policy
  • Imprint
  • Terms and Conditions
Contactto Top