Since 1898, Seilerei Voigt has been meeting the needs of handicraft businesses and farms. The company is still family-run – now in its fourth generation. Based in Saxony, it has around 90 employees and supplies B2B customers of all sizes throughout Germany with wire, fibre and plastic ropes. Thanks to its expertise, Seilerei Voigt also offers solutions for everything related to rope and sling equipment.
With its innovative spirit, the long-established company aimed to optimise its website in order to provide its B2B target audience with a smooth ordering process. This involved making the website easier to find, improving the usability of the product catalogues and digitalising sales and service processes. In close collaboration with the full-service agency dotSource, the digital strategy was made fit for the future.
Tailor-Made B2B Shop System
Seilerei Voigt has a diverse product portfolio, which is why the B2B online shop had to be designed in an appealing and user-friendly way to ensure an appropriate corporate image. Following a professional system selection process, the company opted for Adobe Commerce Cloud. For its successful implementation, dotSource effectively structured the website, redesigned and relaunched the online shop and integrated a suitable product configurator.
Modern E-Commerce Presence
With its new web design, Seilerei Voigt proved that tradition and innovation do not have to be mutually exclusive. The modern e-commerce presence stands out with its clear page layout, intuitive navigation and a pleasant look and feel. In close collaboration with Seilerei Voigt, the dotSource user experience design (UXD) team developed a tailor-made concept that redefined the basic elements of the design and implemented it when the new shop system went live.
dotSource's extensive expertise has helped us make big innovative leaps in all areas of digitalisation. From the new e-commerce solution, brand experience and UXD to a viable SEO strategy for digital marketing: all ideas came from the full-service agency – impressive!
You Too Can Benefit from a B2B Shop System Based on Adobe Commerce
- Professional system selection consulting
- Comprehensive support in setting up an e-commerce business
- Optimisation of sales and customer service processes
- Clear product presentation
- User-friendly ordering process
- Implementation of a product configurator covering a wide range of products