On around 1000 catalogue pages as well as in several online shops, BRUNO BADER GmbH offers its customers the latest fashion trends and popular classics for women and men, but also exclusive offers ranging from home textiles, furniture, household goods, gifts, technology products and watches to jewellery.
For more than 23 years now, the mail order company has also provided a digital version of its catalogue. Overall, the company runs six online shops in the DACH area (Germany, Austria and Switzerland) and another BADER shop in the Netherlands.
Initial Situation & Objectives
BADER has been a dotSource client since 2015 and, among other things, commissioned the digital agency with the long-term management of its online shops. In addition, other services such as UX design, A/B testing and digital marketing were also provided.
In the context of the long-standing cooperation, BADER approached dotSource at the beginning of 2020 with the request to display product recommendations in its online shops. This was to improve the user experience.
Moreover, a consent management platform (CMP) was to be connected in order to comply with the current General Data Protection Regulation (GDPR).
Project Scope & Implementation
After an initial consultation with dotSource experts, BADER opted for Prudsys’ recommendation engine. As part of a proof of concept (POC), it was connected to one of BADER’s online shops. After the successful completion of the test phase, BADER decided to implement the recommendation engine in all its other online shops as well.
In addition, dotSource implemented the Usercentrics CMP in just four weeks to allow customers to configure their tracking preferences in compliance with the GDPR.
Success & Added Value
dotSource supported BADER in system consulting, planning and connection of the selected Prudsys and Usercentrics tools and customised them to meet BADER’s individual requirements.
As a result, the mail order giant benefits from
- a higher conversion rate
- compliance with legal regulations
- increased customer trust and loyalty
- an improved user experience thanks to personalised product recommendations in all online shops
dotSource has helped us to reach another milestone – with modern e-commerce solutions that suit us and our customers. The excellent consulting and close exchange during the entire project have once again led us to success by providing us with extensive knowledge in a targeted manner. Thanks to the fast, reliable and trustful cooperation with dotSource, we know that all our online shops are in good hands.