For many years the name Brigitte Hachenburg Exquisit has been standing for special, beautiful, and practical things, for gifts with style - simply for an exclusive lifestyle. This philosophy has not changed, but the scope of the offer has. Both via catalogue and the online shop brigitte-hachenburg.de, the company offers inspiring living ideas and decorative items for every ambience.
Consolidation of brand and core business
The mail-order company Brigitte Exquisit Service GmbH based its business model on catalogue business. With the launch of the online shop brigittehachenburg.de, the company was able to access another sustainable sales channel.
As a multichannel mail-order business in the highly competitive market for home & living, fashion and accessories, Brigitte Exquisit Service GmbH is an established player. To ensure long-term competitive advantage in the online sector, the company aims to strengthen its brand and core business even more by means of online marketing activities - for better rankings, more traffic, and a higher conversion rate.
dotSource's online marketing measures
- Online marketing consulting, conception and realisation of SEO and SEA measures
- Search Enginge Advertising
- restructuring of the Google AdWords account
- keyword analysis
- campaign management: ad creation up to account and budget management
- Search Engine Optimisation (On- and Offpage )
- recommendations for action concerning code optimisation, link building or content creation
- creation of search-engine-friendly texts
- success monitoring
Better rankings, more traffic, and a higher conversion rate
The online marketing measures primarily aim at increasing the brand's visibility in search engines and generating more traffic for the online shop. In the field of SEA dotSource pursued the goal to reduce the bounce rate, increase customer retention and gain access to new customer groups
The online marketing strategy developed in cooperation with dotSource, targeted campaign management as well as continuous optimisation of the Google AdWords account provide the well-established retailer with a basis for long-term success in online trading.