Based on the Salesforce CRM platform, the Salesforce Marketing Cloud enables personal interaction with your end users on any channel, on any device. With the help of Salesforce Marketing Cloud, you can quickly and easily create customised content for e-mails, ads, social media, push notifications and text message marketing. Salesforce’s AI, Einstein, helps you create customer profiles and identify individual preferences so that you can recommend the right product at the right time.
- Journey Builder: create personalised customer journeys and network marketing, sales, customer service, and commerce.
- Email Studio: create personalised e-mails with easy-to-use drag-and-drop.
- Salesforce Einstein: identify the content relevant to your target group.
- Data Management Platform: capture and analyse customer data from any source and use it on every channel.
- Social Studio: interact with your customers on social networks.
- Advertising Studio: plan and implement effective advertising campaigns for reactivation and customer acquisition.
- Mobile Studio: communicate with your customers on mobile devices - via text messages, push notifications, and group messages.
Salesforce Pardot is a marketing tool that is geared to the specific needs of B2B. With Pardot, you can easily create landing pages and registration forms as well as send targeted and personalised e-mail campaigns. In addition, this solution helps automate common marketing and sales tasks such as lead management. With the help of configurable dashboards, you can measure the success of your marketing campaigns.
Watch this demo case to find out how you can use Salesforce B2B solutions to generate and qualify leads and create cross-channel reports.