About Berge & Meer
Berge & Meer has been making travel dreams come true for more than four decades. Regardless of whether wanderlust draws travellers to the tropical south or the far north: the company from Rhineland-Palatinate, which has around 350 employees, is driven by and committed to offering extraordinary travel experiences. Excellent customer service is of particular importance here.
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Project Successes
Perfect Customer Relationship Management
The best possible service and personalised marketing require the right software: Berge & Meer opted for Salesforce. The new CRM system serves as a central data source for data on travellers and all stakeholders, such as local service partners at the holiday destinations. This provides the 360-degree view that makes fantastic travel experiences possible.
Award-Winning Marketing Automation
Targeted customer communication is crucial in the tourism industry – on all channels. By implementing Salesforce Marketing Cloud, Berge & Meer's e-mail communication was optimised even further. Precise marketing automation campaigns can now be planned and rolled out in a time-saving manner to further improve the customer experience. The success is something to be proud of: in the independent »E-Mail-Marketing Benchmarks 2021« study, Berge & Meer ranked first in the e-mail marketing category.
Optimised Customer Journey
Thanks to a solid data basis that can be accessed by all employees at any time, Berge & Meer can now optimally manage its services and marketing activities. A preference centre optimises the personalised customer approach. Together with Berge & Meer, dotSource also implemented a modern voucher journey for customers and simplified communication, for example when cancelling a tour.
CLIENT | Berge & Meer Touristik GmbH |
INDUSTRY | Tourism |
TECHNOLOGY | Salesforce Service Cloud & Marketing Cloud |
FOCUS | Customer Relationship Management & Marketing Automation |
- Solid data basis that can be accessed at any time
- 360-degree view of the customer
- Personalised customer approach and offers
- Targeted marketing measures
- Simplified and more efficient communication channels
- Award-winning e-mail marketing campaigns
Download the success story now
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Want to learn more? I'm looking forward to hearing from you!
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