About Eltako
Eltako is the European market leader in the development and manufacture of switchgears, power supply units and smart home applications. The family business was founded in Fellbach (Baden-Wuerttemberg) in 1949 and has now developed into a big player in the field of building installation and control technology. The company relies on innovation via continuous research to develop new technologies and solutions that meet the growing demands of the building industry.
Project Successes
Centralised Customer Data
Using the Salesforce platform, Eltako optimised its lead and opportunity management processes. The company can now effectively identify potential customers, follow up on leads and maintain customer contact. Thanks to automated workflows and improved data visualisation, leads can be converted to actual sales opportunities faster and more efficiently.
Automated Digital Marketing
Thanks to the marketing automation tool from Salesforce, Eltako made a leap towards modern digital marketing. The implementation of an intuitive mailing tool and establishment of a newsletter registration process, including a double opt-in, enabled targeted and personalised customer communication, thereby allowing the company to strengthen customer loyalty.
Data-Driven Decision-Making
Eltako can now make more informed decisions using Salesforce's analytics features. This has a positive impact – not only on marketing campaigns, but also on sales strategies and customer service guidelines. By evaluating relevant key performance indicators (KPIs), the company can continuously improve its processes and ensure that it always offers the best possible service to its target audience.
Client | Eltako GmbH |
Industry | Industry |
Technology | Salesforce Service Cloud, Salesforce Marketing Cloud Account Engagement (formerly Pardot) |
Focus | Customer Relationship Management, Marketing Automation |
You Too Can Benefit from Agile Working Methods and Needs-Based Training
- Centralised overview of all customer information
- Efficient customer data management using digital tools
- Increased customer satisfaction thanks to improved response times
- Data-driven decision-making through powerful analytics features
- Intuitive user interface for employees
- Optimised sales and service processes in a single system
- Modular expansion to meet specific business requirements
